Nike

Fan engagement consultant Mark Bradley visits Singapore to experience the razzmatazz of ONE Championship.

With Dalian Wanda now looking to help build China's road-running market, Mark Dreyer looks at the challenges that must still be overcome.

Andy Fry explores whether Nike’s Breaking2 initiative could establish a new trend in brand activation.

The golf division of US sportswear company Nike has continued its realignment drive by agreeing a multi-year partnership with world No.1 Jason Day.

Phil Knight, co-founder of Nike, has completed his previously announced exit as chairman of the US sportswear giant, with president and chief executive Mark Parker confirmed as his replacement.

US sportswear giant Nike has pledged $13.5m (€12.5m) towards the redevelopment of track and field facilities at the University of Oregon, part of an upgrade for the venue’s hosting of the International Association of Athletics Federations’ (IAAF) 2021 World Championships.

Sebastian Coe, the new president of the International Association of Athletics Federations, has defended his links with sportswear company Nike.

McDonald’s corporate director of sports marketing in Latin America, David Grinberg, talks about his journey from a sports journalist to the head of sponsorship activation for the 2016 Olympic Games.

Nike chairman and co-founder Phil Knight has said he intends to step down next year, with the US sportswear giant’s president and chief executive Mark Parker lined up to succeed him.

Nike has passed through the $30bn (€26.6bn) yearly revenue marker, with the US sportswear giant hailing its recent partnership with the NBA basketball league as a “great opportunity” for the firm.

Nike veteran Peter Ruppe is the man behind Brand Jordan, one of sport’s most iconic marketing campaigns. Now he has been charged by Under Armour to take on his former employers in the footwear space. He spoke to Matt Cutler.

Michael Johnson is one of history’s most decorated athletes, with four Olympic and eight World Championship gold medals. He now runs Michael Johnson Performance (MJP), and has launched a new line of travel bags with luxury goods brand Dom Reilly.

US sportswear firm Nike has confirmed it has entered into a sponsorship deal with Justin Gatlin, but has distanced itself from reports that it will also sign an agreement with the US sprinter’s compatriot Tyson Gay.

Elisha Chauhan explores the opportunities for sports that are open to installing digital courts in their indoor venues, made famous by Nike’s House of Mamba this summer.

Charlie Denson, the former Nike Brand president, has joined Teneo Sports as chairman and helped to lure three of the biggest stars in basketball to the consultancy, according to the Fortune news website.

Sportswear giant Nike has reported a 10-per-cent year-on-year increase in turnover to $27.8bn (€20.4bn) in the 12 months through to the end of May 2014 as demand for its apparel and footwear rose in North America and Western Europe.