OpenSponsorship
NBPA signs up for OpenSponsorship’s new ‘Athlytics’ tool
Sponsorship technology platform OpenSponsorship has developed a new data and analytics proposition called Athlytics, with the National Basketball Players Association signing up as a flagship client
OpenSponsorship gains investment from Serena Williams
OpenSponsorship, an emerging sports marketing platform which connects athletes with brands, has secured an undisclosed seven-figure investment from Serena Williams' early-stage venture capital firm Serena…
OpenSponsorship links up with Ata Football
Women's football-focused platform aligns with tech-driven sponsorship entity
OpenSponsorship’s Ishveen Jolly on creating new forms of sports marketing
In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Ishveen Jolly, founder and chief executive of OpenSponsorship. Fisher and Russo also discuss the state of the National Basketball Association as it reached its All-Star Game, rising prospects in motorsports for both Nascar and Formula 1, a $100m fundraising round for WSC Sports, the College Football Playoff’s decision to stand pat with a four-team format, and opioid issues surrounding Major League Baseball’s Los Angeles Angels.