Panasonic
Panasonic latest Japanese brand to exit IOC deal
Panasonic has put an end to its 37-year association with the International Olympic Committee, becoming the latest Japanese brand to exit the body’s Olympic Partner Programme.
Osaka becomes Panasonic ambassador as brand identifies with her ‘value system’
Electronics specialist Panasonic has signed up tennis player Naomi Osaka as a brand ambassador in a two-year agreement
Airbnb, Asics and Panasonic back IPC refugee team
International Paralympic Committee (IPC) sponsors Airbnb, Asics and Panasonic have pledged their support for a newly-announced refugee team that will compete at next year’s rescheduled Paralympic Games i…
TOP sponsor Panasonic backs Tokyo 2020 torch relay
Japanese consumer electronics company Panasonic has stepped up its backing of this year’s Olympic Games in Tokyo by becoming a supporting partner of the Olympic Torch Relay.
Comcast ‘in exclusive negotiations’ to acquire Xumo OTT service
Comcast is reported to be in advanced negotiations to acquire Xumo, the free, ad-supported streaming service as the US-based cable giant considers ways to ramp up its over-the-top offerings
Tokyo 2020’s promise to be “the most innovative” Olympics in history takes shape
In the third of a trilogy of interviews with the Tokyo 2020 organising committee, SportBusiness speaks to Hideyo Hirata, head of the innovation promotion office and deputy executive director of technology services.
Brøndby to use Panasonic facial recognition tech at stadium
Japanese electronics company Panasonic announced that its security cameras are running facial recognition software at the stadium of Danish Superliga club Brøndby IF.