Paris 2024

Multi-sport
Sponsorship & Marketing

Paris 2024 chief executive Étienne Thobois has welcomed the appointment of Endeavor-owned On Location to run a centralised hospitality programme for the 2024, 2026 and 2028 Olympics, stating that the …
Multi-sport
Events

The organising committees of the Paris 2024 Summer Olympic Games and Milan-Cortina 2026 Winter Olympic Games have announced the signing of a collaboration agreement, which will see the two bodies come…
Multi-sport
Sponsorship & Marketing

The organisers of the Paris 2024 Olympic and Paralympic Games have signed sporting goods retailer Decathlon as the latest sponsor of the event
Sponsorship & Marketing

The organising committee for the Paris 2024 Olympic Games has announced its fourth top-tier Premium Partner – the French biopharmaceutical company Sanofi.
Sponsorship & Marketing

Global professional services company PwC has been signed up as the latest domestic sponsor of the Paris 2024 Olympic and Paralympic Games by the local organising committee
Governance

The International Olympic Committee has finalised the sports and events programme for Paris 2024 and made several key decisions on the Milan-Cortina 2026 Winter Olympics and LA 2028 Summer Games
Events

The Paris 2024 organising committee says it is “on track” to hit two-thirds of its €1.1bn ($1.3bn) sponsorship target by the end of 2021, despite the ongoing difficulty of the Covid-19 pandemic. S
Sponsorship & Marketing

Olympic TOP sponsor Atos has signed with the Paris 2024 Organising Committee for the Olympic and Paralympic Games as the exclusive Official Cybersecurity Services and Operations Supporter for the event
Sponsorship & Marketing

Organisers of the Paris 2024 Olympic and Paralympic Games have selected eight sports marketing agencies to find international brands for the events' domestic sponsorship programme
Sponsorship & Marketing

Four of France’s flagship national sport federations have opted to utilise their own kit suppliers at the Paris 2024 Olympics rather than Le Coq Sportif, the central kit supplier signed up by the Paris 2…
Multi-sport
Events

Plans by the Paris 2024 Olympic Games organising committee to build a media village in a city park have been hit by a legal challenge from local residents
Events

Breakdancing has been confirmed for its summer Olympic Games debut at Paris 2024, as the International Olympic Committee (IOC) approved an event programme and athlete quotas which have seen boxing and…
Events

The organising committee of the 2024 summer Olympic and Paralympic Games in Paris has presented a new venue masterplan as it continues efforts to achieve savings of around €400m ($476.4m).
Sponsorship & Marketing

The Paris 2024 organising committee says it is not planning to revise its sponsorship targets downwards as a consequence of the Covid-19 pandemic. The city is still aiming to raise €1.1bn ($1.2
Sponsorship & Marketing

French telco Orange has become a ‘Premium Partner’ and ‘Official Supplier’ to the Paris 2024 Olympic and Paralympic Games. Ora
Events

The Paris 2024 organising committee has made further revisions to its construction plans, announcing that it will no longer build two temporary venues as part of a suite of cost control measures to ensure…
Sponsorship & Marketing

France-based sportswear firm Le Coq Sportif has been awarded various kit supply rights at the 2024 summer Olympics in Paris, plus the 2022 winter Olympics in Beijing, in a wide-ranging deal with the Paris…
Sponsorship & Marketing

An invitation to tender for various kit supply rights at the 2024 summer Olympics in Paris has attracted proposals from heavyweight sportswear firms based in France and internationally