Paris Saint-Germain
BeIN Sports France to cover PSG’s pre-season tour of Japan
Pay-television broadcaster beIN Sports has acquired rights in France to Ligue 1 football club Paris Saint-Germain’s forthcoming pre-season friendly matches in Japan.
Mbappé to become Sorare ambassador as part of investment deal
Paris Saint-Germain and France international footballer Kylian Mbappé is to become an ambassador for Sorare after joining the NFT trading platform as an investor.
OneFootball secures content deal with Paris Saint-Germain
OneFootball, the football-focused streaming and media platform, has announced a global content partnership with French Ligue 1 champions Paris Saint-Germain (PSG).
LaLiga files latest FFP complaints against PSG and Manchester City
LaLiga, the governing body of Spain’s top two professional football divisions, has filed a complaint with Uefa against French Ligue 1 club Paris Saint-Germain for an alleged breach of financial fair p…
PSG signs exclusive Topps licensing deal
US collectables company Topps has agreed a 'multi-year' licensing deal with French Ligue 1 club Paris Saint-Germain
PSG announces pre-season tour of Japan
French Ligue 1 club Paris Saint-Germain (PSG) is to play three matches in Japan later this year as part of its first tour of the country since its takeover by the Qatar Sports Investments (QSI) group in…
PSG reveals Messi-inspired 13 per cent hike in sponsorship revenue
French Ligue 1 club Paris Saint-Germain experienced a 13 per cent increase in sponsorship revenue in the 2021-22 season, thanks largely to the presence of Lionel Messi in the championship-winning team
PSG signs Goat as sleeve sponsor in eight-figure deal
French Ligue 1 football club Paris Saint-Germain has announced sneaker and luxury apparel marketplace Goat as its new sleeve sponsor
PSG to open flagship retail store in New York City
French soccer giant Paris Saint-Germain is looking to expand its presence in the United States by opening a flagship retail store on Fifth Avenue in Manhattan, New York City
Webinar replay | The key things sports clubs need to consider in an NFT launch
In this recording of the second webinar in our NFT series, we explain what sports rights-holders need to consider when launching NFTs and how their approach should differ from other sectors
PSG bolsters sponsorship portfolio with Sports Water addition
French Ligue 1 club Paris Saint-Germain has signed up Sports Water as a sponsor.
The WaterCo-owned brand becomes the club’s Official Water in a three-year global contract.
Spring Media to distribute PSG’s international programming block
The Spring Media agency has agreed a multi-year deal with Paris Saint-Germain to distribute the club's International Programme Block internationally
PSG adds to regional portfolio with Volt and Big Cola
Peruvian beverage group AJE has signed a regional sponsorship with French Ligue 1 club Paris Saint-Germain until June 2024
American Express extends PSG deal, backs esports team
Payment services giant American Express has renewed its sponsorship of Paris Saint-Germain, with the new deal to incorporate the French Ligue 1 club’s esports team.
PSG delivers Premium Partner sponsorship with Gorillas
Fast delivery grocery service Gorillas has joined the upper tier of French Ligue 1 club Paris Saint-Germain’s sponsorship portfolio in a multi-year deal.
Messi inspires major uplift in PSG’s premium tier with Crypto.com deal
The ‘Messi effect’ has kicked in at Paris Saint-Germain with cryptocurrency exchange Crypto.com
Dior replaces Hugo Boss at PSG in sponsorship rights fee upgrade
Fashion house Dior has signed a two-season sponsorship with French Ligue 1 club Paris Saint-Germain, replacing Hugo Boss as the main fashion supplier for the club
BeIN Sports scales down US operation but Messi’s PSG move provides spring in step
BeIN Sports has taken efforts to scale down its United States operation following the decision to sell its regional LaLiga rights back to the Spanish league in the summer, with a number of staff in front…