PepsiCo
PepsiCo looks to cement market dominance with Saudi Pro League deal
PepsiCo has sought to cement its presence in Saudi Arabian football by announcing a deal to become a ‘Gold Partner’ of the Saudi Pro League.
PepsiCo sub-brand Lay’s becomes title sponsor of Saudi Women Premier League
PepsiCo’s crisp sub-brand Lay’s has agreed a deal with the Saudi Arabian Football Federation (SAFF) to become the title sponsor of the Saudi Women Premier League.
PepsiCo agrees ‘strategic partnership’ with EA Sports FC
PepsiCo has secured a multi-year agreement with EA Sports FC, the successor to the FIFA video game franchise, that will see its Pepsi, Gatorade and Lay’s brands promoted on the platform.
EXCLUSIVE: PepsiCo renews Champions League rights, Mastercard and Heineken deals close
PepsiCo has agreed a three-year extension of its global sponsorship deal for the Uefa Champions League while Heineken and Mastercard are also close to announcing renewals with Europe’s premier club football c…
Starry named official soft drink of NBA, WNBA
PepsiCo's new lemon lime flavored soda, Starry, has been named the official soft drink of the National Basketball Association, Women's National Basketball Association and NBA G League in North America
PepsiCo signs up as Qatar FA sponsor
The Qatar Football Association (QFA) has signed a new sponsorship deal with multinational beverage corporation PepsiCo
NHL, NHLPA secure partnership extension with PepsiCo
New term covers range of snack and beverage categories in North America
PepsiCo loses Super Bowl halftime show rights in extended NFL deal
PepsiCo, the American multinational food, snack, and beverage corporation, has lost the sponsorship rights to the high-profile Super Bowl halftime show as part of an extended agreement with the National…
Gatorade prioritises brand building at Women’s Champions League final
PepsiCo’s positioning of its Gatorade sports drink brand at tomorrow’s Uefa Women’s Champions League final is aimed at brand building rather than sales, according to the sponsorship lead at the food and b…
PepsiCo adds to $1m commitment to Team of Champions
Soft drink giant developing new academy in Atlanta, Georgia, suburbs
NFL selects quintet of hip hop stars for Super Bowl LVI halftime
League looks to tie further into Los Angeles site for upcoming title game
Lisa Baird details the future pathway for the NWSL
In this week's episode, podcast co-hosts Eric Fisher and Chris Russo interview Lisa Baird, commissioner of the National Women's Soccer League. Eric and Chris also discuss the National Football League's landmark set of domestic media rights agreements, a pair of large-scale industry pacts for National Basketball Association superstar LeBron James, and the return to video gaming for golf icon Tiger Woods.
PepsiCo formally signs exclusive pact with LeBron James
NBA superstar continues run of large-scale industry pacts by aligning with soft drink and snack giant
NBA renews PepsiCo sponsorship deal
Company retains league's official soft drink, chip rights in multiyear deal
Pepsi Max campaign to run across men’s and women’s Champions League competitions
Global food and beverage company PepsiCo has launched a new Uefa Champions League football campaign around its Pepsi Max brand across both the men’s and women’s competitions.
NFL names first Black producer of Super Bowl Halftime Show
Collins brings extensive experience in awards shows, entertainment specials
Eagles reunite with Pepsi after eight-year absence
NFL team ends ties with Pepsi archrival Coca-Cola
Redskins face heightened pressure to change name
Investment firms, shareholders lean on team's key corporate partners