PGA of America
Michelob deepens golf association through PGA of America extension
Anheuser-Busch InBev's strategy to position Michelob Ultra as the aspirational sports beer of choice has been further cemented through the company's renewal of its sponsorship deal with the PGA of America.
Sky maintains golf monopoly with US PGA Championship renewal
Live coverage of golf’s US PGA Championship will continue to be shown by Sky in the UK and Ireland after the pay-television broadcaster landed a new three-year agreement.
PGA of America targets Ryder Cup 2025 for US-focused betting sponsorship
The PGA of America will focus on the 2025 Ryder Cup in New York to launch its first wagering sponsorship, having ‘almost certainly’ run out of time to fill the betting category for the upcoming event in …
DP World eyes global market as Ryder Cup Worldwide Partner
European Tour title sponsor DP World is strengthening its association with golf on the global stage by becoming a Ryder Cup Worldwide Partner – the top sponsorship tier for the event.
PGA of America hires SeatGeek as ticketing supplier
Ticketing platform SeatGeek has announced an exclusive deal with the PGA of America, becoming the organization's official ticketing supplier for its premier events, including the PGA Championship, KitchenAid…
Hilton upgrades from Ryder Cup supplier to top-tier sponsor
Ryder Cup Europe and the PGA of America have announced that Hilton has upgraded its sponsorship of the 2023 Ryder Cup to Worldwide Partner
PGA of America appoints Legends as sponsorship sales agency
The PGA of America has appointed global sports marketing agency Legends to spearhead its go-to-market strategy and sales execution for new sponsorships
LIV Golf members to play all four Majors after PGA Championship allows exemptions
Members of the Saudi-backed breakaway LIV Golf tour have been granted participation in all four Major tournaments after the PGA of America announced that LIV Golf players will be eligible to play at the…
Elysian Park Ventures, PGA of America form golf investment fund
Elysian Park Ventures, the private investment arm of Major League Baseball’s Los Angeles Dodgers’ ownership group, has partnered with the PGA of America to create EP Golf Ventures, a new investment part…
Shanghai golf events cancelled due to pandemic
Two international golf tournaments in Shanghai have been cancelled due to the Covid-19 pandemic
KPMG Women’s PGA Championship purse doubled to $9m
The KPMG Women’s PGA Championship purse will be doubled to $9m (€8.55m
Mickelson withdraws from 2022 PGA Championship
Controversy continues to swirl around famed golfer
PGA of America, Legends secure strategic partnership
The PGA of America has unveiled a strategic partnership with premium experiences company Legends, which will operate on-site, online, licensing and corporate merchandising for the PGA’s top-end events: th…
Capgemini joins worldwide Ryder Cup roster to 2027
Global technology consulting firm Capgemini has become a major Ryder Cup sponsor in a six-year deal, starting this year as a worldwide supplier, and upgrading to a worldwide partner from the 2023 event…
IMG Arena hopes Ryder Cup data deal will ‘catalyse’ interest in golf betting product
Ryder Cup added to European Tour and PGA Tour rights
Revenue share model underpins bookmaker deals to reflect immaturity of in-play golf betting product
Tito’s Handmade Vodka extends golf presence with Ryder Cup partnership
The PGA of America has named Tito’s Handmade Vodka as the official vodka of the Ryder Cup, which will be held on September 21-26 at Whistling Straits in Kohler, Wisconsin.
Addition of RBC makes five Ryder Cup Worldwide Partners
RBC, the PGA of America and Ryder Cup Europe have signed a one-year agreement making the Canadian bank a Worldwide Partner of this year's Ryder Cup
IMG producing on-site coaching show from PGA Championship
The IMG agency is producing a daily live digital show from this week’s PGA Championship at Kiawah Island, South Carolina that showcases golf coaching by PGA professionals.