PGA Tour
Cognizant steps into golf with Presidents Cup, LPGA Tour deals
Global professional services company Cognizant has signed sponsorship contracts with both the PGA Tour and the LPGA Tour
FanDuel Sportsbook to offer PGA Tour highlights to users
US gaming company FanDuel Group has announced it will begin providing real-time highlights of PGA Tour events to FanDuel Sportsbook app users
PGA Tour to debut second-screen betting broadcast on Peacock
The PGA Tour has announced it will debut a second-screen betting-infused broadcast on NBC Sports' streaming service Peacock Premium for the Waste Management Phoenix Open on February 4-7
PGA Tour Series-China season cancelled
Golf's PGA Tour has cancelled the 2021 season of its Chinese developmental tour, the PGA Tour Series-China, due to the Covid-19 pandemic
Whoop named official fitness wearable of PGA Tour, PGA Tour Champions
Massachusetts-based wearable technology provider Whoop has been designated the official fitness wearable of the PGA Tour and PGA Tour Champions as part of a multiyear partnership.
European Tour Productions’ 2019 turnover neared £100m as profit rises
European Tour Productions, the Tour’s host broadcast and media-rights sales arm in which the US-based PGA Tour recently agreed to acquire a minority stake, has reported turnover of £99.5m (€110.4m/$134.5m)
Workday to become Memorial Tournament presenting sponsor from 2022
Computer software company Workday will become the presenting sponsor of the PGA Tour's Memorial Tournament, in a 10-year agreement beginning in 2022.
Discovery to showcase PGA Tour on Eurosport in 36 countries
Media group Discovery has opted to showcase live and highlights coverage of golf’s PGA Tour on its Eurosport channels in 36 European and Central Asian markets in 2021.
ESPN+ to expand PGA Tour featured-hole coverage
The PGA Tour and ESPN have reached an agreement for direct-to-consumer platform ESPN+ to stream live, featured-hole coverage from 23 Tour events in 2021
Medinah replaces TPC Harding Park as 2026 Presidents Cup host
Medinah Country Club in Medinah, Illinois, will now host the 2026 Presidents Cup, the PGA Tour has announced
PGA Tour-European Tour ‘alliance’ includes ETP minority shareholding
Golf’s European Tour and PGA Tour have announced a “Strategic Alliance” involving working together on international media rights sales and the acquisition of a minority stake in European Tour Productions by th…
Pro golfers welcome return of fans at Vivint Houston Open
Participants at this week's Vivint Houston Open have been overwhelmingly excited to have fans back at a United States-based PGA Tour event for the first time since early March
Sports sponsorships transform Hyperice’s profile and spur dramatic growth
Following partnerships with NBA, MLB, UFC, PGA Tour and numerous star athletes, the recovery and performance technology company has transformed its financial fortunes, as well as its domestic and international profile, this year. Bob Williams reports
PGA Tour strikes marketing partnership with TruGreen
The PGA Tour has struck a multiyear partnership with lawn care company TruGreen, which has been designated the official lawn care treatment provider of the PGA Tour, PGA Tour Champions, and TPC Network.
Phil Mickelson may skip Houston Open as fans will be present
Phil Mickelson says he is considering pulling out of the Houston Open due to health and safety reasons as fans will be present at the Masters tune-up event
Hyperice expansion continues with PGA Tour partnership
The PGA Tour has announced a partnership with recovery and performance technology brand Hyperice, which has been designated the organization’s official recovery device.
Vivint Smart Home to sponsor PGA Tour’s Houston Open
The PGA Tour has announced that smart home company Vivint Smart Home will become the title sponsor of next month's Houston Open
PGA Tour to integrate betting odds into linear telecast for first time
The PGA Tour has announced that this week's CJ Cup at Shadow Creek will be the organization's first tournament to feature live betting odds during a linear telecast