PGA Tour
Technology

Highlights from the sports tech stream at the All That Matters Online 2020 conference, including the wearable that saved the PGA Tour and the trend for 'phygital' events. Reporting from Kevin McCullagh and Tom King.
Golf
Sponsorship & Marketing

The four betting operator sponsors of golf’s PGA Tour, all signed this summer, are each paying similar rights fees for non-exclusive rights with the same contract durations.  Sport
Golf
Attendance

The PGA Tour is expected to welcome back spectators for the first time since the onset of the global Covid-19 pandemic at next month's Bermuda Championship
Golf
Events

PGA Tour commissioner Jay Monahan has refused to commit to a specific date when spectators will be allowed to return to tournaments in the wake of the global Covid-19 pandemic
Golf
Sponsorship & Marketing

The PGA Tour has agreed a multiyear content and marketing partnership with FanDuel Sportsbook, which has been designated an official betting operator of the organization
Golf
Media

GolfTV displayed substantial growth in users and subscribers in July, with content featuring Tiger Woods, a global content partner of the Discovery-owned subscription streaming platform, a major contributor…
Golf
Sponsorship & Marketing

Golf’s PGA Tour named PointsBet, the global betting company, as its latest official betting operator in a multiyear agreement.
Golf
Sponsorship & Marketing

The PGA Tour has announced a multiyear content and marketing partnership with BetMGM, which has been designated an official betting operator of the organization
Golf
Sports Betting

Content and marketing partnership struck a year ago enlarged
Golf
Events

Golf's top fan draw plays first PGA Tour event in five months
Golf
Events

The PGA Tour will close out its revised 2019-20 schedule without any spectators in attendance in the wake of the global Covid-19 pandemic
Golf
Events

The Ryder Cup has become the latest major global sporting event to fall victim to the Covid-19 pandemic, with the PGA of America postponing the men's team golf event by a year to 2021
Golf
Governance

The PGA Tour's Memorial Tournament will now be held without spectators next week due to the rapidly changing dynamics of the global Covid-19 pandemic, it has been announced.
Golf
Governance

Sharpened focus comes after five player withdrawals at Travelers Championship
Governance

New outbreaks of the virus impact multiple sports
Golf
Media

UK commercial broadcaster ITV has acquired highlights rights to the US PGA Tour for the remainder of the 2020 season, marking the first time the network has shown professional golf in over 30 years
Golf
Media

The PGA Tour and ESPN have reached an agreement for direct-to-consumer platform ESPN+ to stream live, featured-hole coverage from 12 Tour events this season
Golf
Fan Engagement

The PGA Tour and social-media platform Twitter have teamed up to create an innovative live content fan-engagement initiative to mark the golf circuit's return to competition this week