PGA Tour
Lagardere Unlimited strengthens golf arm with JSP deal
The Lagardere Unlimited Golf sports management arm of media conglomerate Lagardere has bolstered its position by reaching a deal to acquire US-based Jeff Sanders Promotions (JSP).
PGA Tour Latinoamérica heads into new territories in 2014
Golf’s PGA Tour Latinoamérica has announced it will expand to 16 events in 10 countries across Latin America as it heads into its third season in 2014.
PGA’s Northern Trust Open appoints executive director
The PGA (Professional Golfers’ Association)’s Northern Trust Open has appointed O.D. Vincent as executive director.
EA Sports and Tiger Woods end 15-year game deal
Computer gaming firm EA Sports and golfer Tiger Woods have ended their 15-year relationship creating the golfer’s namesake series.
PGA of America considers overseas Championship
The PGA (Professional Golfers’ Association) of America is reportedly considering taking its PGA Championship abroad.
Leadership: Interview with Lueder Fromm, Mercedes-Benz
Lueder Fromm head of global marketing and communication at Mercedes-Benz answers SportBusiness' questions about the thinking behind the company's golf sponsorships.