PGA Tour

Golf
Fan Engagement

The PGA Tour has entered into a multiyear partnership with Utah-based data and analytics research firm Qualtrics in a deal designed to elevate the fan and player experience at tournaments
Golf
Finance & Law

A federal judge in California has rejected a bid from three LIV Golf participants to be allowed back into the PGA Tour to compete in the FedEx Cup Playoffs, which begin this week with the FedEx St.
Golf
Sports Betting

PGA Tour's vice president of gaming Scott Warfield tells SportBusiness why he is confident that the organization's continued investment in technology and broadcast initiatives will lead to increased in-tournament betting and, in turn, rising engagement.
Multiple Sports
Finance & Law

In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Michael Levine, co-head of CAA Sports. Fisher and Russo also discuss the latest developments around LIV Golf, the National Football League’s punishment of the Miami Dolphins, the establishment of the United International Baseball League, a seed fundraising round for sports technology firm Sportsbox AI, and the deaths of industry icons Bill Russell and Vin Scully.
Golf
Finance & Law

Group of golfers claim the PGA Tour has used monopoly power to define where and how they can compete
Golf
Events

Golf’s Scottish Open will continue to be held at the Renaissance Club in East Lothian until 2026, it has been announced.
Golf
Finance & Law

The PGA Tour has announced its 2022-23 schedule will have a record $428.6m (€417.8
Golf
Governance

Federal department exploring potential anticompetitive behavior by golf property
Golf
Fan Engagement

The PGA Tour, DP World Tour and the Royal and Ancient Golf Club of St Andrews (R&A) have come together to reach an exclusive content agreement with short-form social media platform TikTok
Golf
Events

The CJ Cup will be held in the US for the third successive year as Covid-19 restrictions in South Korea continue to halt the golf tournament’s return to its homeland, the organisers of the event have a…
Golf
Governance

The PGA Tour and DP World Tour have strengthened their alliance with an expanded 13-year joint venture partnership through 2035, which is designed to fend off the growing challenge from the Saudi-backed…
Multiple Sports
Finance & Law

In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Meredith McPherron, chief executive and managing partner of Drive by DraftKings. Fisher and Russo also discuss ongoing turbulence and change in the golf business spurred by the arrival of LIV Golf, Bruin Capital’s sale of streaming video technology company Deltatre, Susquehanna Investment Group’s new support of sportsbook PointsBet, a non-fungible token partnership involving the National Hockey League and NFT distribution platform Sweet, and moves by Fanatics chief executive Michael Rubin to sell his equity in Harris Blitzer Sports & Entertainment and further position the company into sports betting.
Golf
Governance

PGA Tour commissioner Jay Monahan has conceded that the embattled golf organization cannot compete with the Saudi-backed breakaway LIV Golf in a financial "arms race" to compensate the best players in…
Golf
Events

Move aimed in part at helping fend off LIV Golf threat
Golf
Sports Betting

The PGA Tour and bet365 have announced a three-year content and marketing agreement through 2024, which designates the online gaming company as an official betting operator of the organization.
Golf
Sponsorship & Marketing

Kaulig Companies has signed a four-year deal as the new title sponsor of the PGA Tour Champions event at Firestone Country Club starting in 2023
Golf
Media

Pay-television broadcaster Sky has extended its PGA Tour broadcast rights in German-speaking countries as the established property continues to fight off competition from the lucrative LIV Golf series
Golf
Governance

Golfer remains firm in belief he should be able to choose where to compete