Playfly Sports
NYRA engages Playfly for Belmont Park revamp
The New York Racing Association has strengthened its association with Playfly Sports, which will aid a $455m transformation project aiming to “set the global standard” for horse racing venues.
Playfly adds Baylor to college rights portfolio
Baylor Athletics has signed a new 10-year multimedia rights agreement with sports marketing and media company Playfly Sports Properties.
Nebraska, Playfly Sports strike $300m, 15-year multimedia rights deal
The University of Nebraska-Lincoln has announced a new multimedia rights deal with Pennsylvania-based sports marketing and media company Playfly Sports, which is poised to generate more than $300m (€308m) ov…
Michael Schreiber on the rise of Playfly Sports
In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Michael Schreiber, founder and chief executive of Playfly Sports. Fisher and Russo also discuss the tumultuous week surrounding the competitive debut of LIV Golf, the record-setting sale of the National Football League’s Denver Broncos, the NFL’s rising business and talent development interests in Africa, a $50m (€48.6m) round of fundraising for Religion of Sports, and Warner Bros. Discovery’s hire of Luis Silberwasser to lead its sports business.
Real Salt Lake hires Playfly Sports to secure naming rights partner
Major League Soccer's Real Salt Lake has hired sports marketing outfit Playfly Sports to secure a new stadium naming rights partner
Playfly Sports bolsters portfolio with Premier Partnerships acquisition
Pennsylvania-based sports marketing outfit Playfly Sports has bolstered its portfolio by sealing the acquisition of sponsorship sales and consulting firm Premier Partnerships.
Simplebet’s Chris Bevilacqua on the maturation of the US betting market
In this week's episode, podcast co-hosts Eric Fisher and Chris Russo interview Chris Bevilacqua, co-founder and chief executive of sports betting startup Simplebet. Eric and Chris also discuss the warning issued by Comcast Corp. chairman and chief executive Brian Roberts regarding the company's future sports rights, and recent transactions involving sports marketing outfit Playfly Sports and mobile commerce company VenueNext.
Playfly Sports acquires trio of Fox Sports agencies
Pennsylvania-based sports agency expands sales, marketing presence