Professional Squash Association
PSA recruits Soobratty to media and content role
Melissa Soobratty, senior media director of World Table Tennis, will serve as Professional Squash Association's head of media and marketing.
US financier Walter makes multi-million investment in PSA’s commercial arm
Mark Walter, the American billionaire with ownership stakes in major international sports teams, has made a multi-million dollar investment in a squash commercial vehicle to accelerate the transformation of the PSA World Tour.
BT Sport re-commits to squash in deal negotiated by Infront
Pay-TV broadcaster BT Sport has renewed its rights agreement with the Professional Squash Association (PSA) in a deal negotiated by the Infront agency
Butcombe beer brand joins Canary Wharf Squash Classic roster
Butcombe Brewing Co has been named as the official beer at this year’s GillenMarkets Canary Wharf Squash Classic tournament, taking place at Canary Wharf, London this week.
PSA to relaunch SquashTV following PT SportSuite tie-up
The Professional Squash Association will relaunch its online streaming service SquashTV as part of a “multi-year” agreement with London-based digital media firm PT SportSuite.
Squash Media & Marketing to support growth of England Squash events
Squash Media & Marketing, the commercial arm of the Professional Squash Association, has agreed a deal with England Squash to manage the event delivery, marketing, promotion and broadcast of both the British…
Professional Squash Association increases stake in Sports Data Labs
The Professional Squash Association has increased its equity stake in technology company Sports Data Labs, striking a deal through its new commercial arm, Squash Media & Marketing
Infront makes squash equity investment in long-term PSA commercial deal
The Infront agency has committed to a long-term investment in squash in a deal that involves a minority equity shareholding in a new company set up to manage and commercialise the Professional Squash Association’s c…
European streaming of PSA events reverts to SquashTV as Eurosport deal ends
Live streaming coverage in Europe of the Professional Squash Association’s events will return to SquashTV, the governing body’s subscription OTT platform, following the expiration of a long-term deal wit…
PSA extends association with Salming Sports
The Professional Squash Association has extended its sponsorship contract with Salming Sports, a deal which will see the Sweden-based brand remain as the PSA’s official shoe partner until the end of t…
PSA invests in statistical tracking and logo projection company
The Professional Squash Association (PSA) has announced it has invested in Munich-based company Fun With Balls
Investment deal strengthens PSA’s bond with Sports Data Labs
The Professional Squash Association (PSA) has made its first external technology investment by agreeing to strengthen its ties with Sports Data Labs (SDL)
Facebook comes on board for latest WSF, PSA squash venture
The World Squash Federation’s 2019 Men’s World Team Championship will be broadcast live across the globe through an agreement between tournament host Squash On Fire, the WSF and SquashTV, the broadcasting arm…
Egypt to host 2018-19 PSA World Tour Finals
Egypt is to host the Professional Squash Association’s (PSA) World Tour Finals for the first time after the PSA and title sponsor CIB reached an agreement to bring the competition to the Wadi Degla Club i…
Breakdancing lined up for Olympic bow at Paris 2024
Breakdancing is poised to make its debut at the summer Olympic Games after Paris 2024 today (Thursday) named it as one of four proposed additional sports for its event
Squash launches fresh campaign for Olympic status
The World Squash Federation (WSF) and Professional Squash Association (PSA) have launched a new campaign that will seek to support the sport’s bid for inclusion at the 2024 summer Olympic Games in Paris.
PSA announces first prize money pool for real-time athlete data
The Professional Squash Association (PSA), has announced the creation of the first-ever prize money pool for players that have consented to allow it to commercialise their in-match physiological data
PSA teams up with Sports Data Labs
The Professional Squash Association (PSA) has sealed a partnership with global technology provider Sports Data Labs that will allow squash to become the first professional sport to commercialise in-game phy…