Professional Triathletes Organisation
PTO engages EDP in digital activation, sponsorship role
The Professional Triathletes Organisation has appointed the Engage Digital Partners agency as its strategic digital advisor and services partner
PTO taps gaming sector with arrival of Balestra as chief technology officer
The Professional Triathletes Organisation (PTO), the not-for-profit entity that represents the body of professional triathletes, has hired Christophe Balestra, former co-president of Sony-owned video game…
PTO delays Collins Cup, diverts quarter of $2m pot to triathlon community
The Professional Triathletes Organisation (PTO), the not-for-profit entity that represents the body of professional triathletes, has pushed the Collins Cup, its flagship event, back to August amid the…
Sky Sports’ former F1 head Turner to produce PTO’s Collins Cup coverage
The Professional Triathletes Organisation (PTO), the not-for-profit entity that represents the body of professional triathletes, has recruited experienced outside broadcast director and producer Martin…
PTO commissions Noah Media Group for long-form documentary
The Professional Triathletes Organisation (PTO), the not-for-profit entity that represents the body of professional triathletes, has commissioned the UK-based production company Noah Media Group to create…
PTO names SailGP’s Godfrey as its first chief marketing officer
The Professional Triathletes Organisation has appointed Tim Godfrey as its chief marketing officer
Peacock streams PTO event at Daytona as IMG distributes rights in over 100 countries
The PTO 2020 Championship at Challenge Daytona, a triathlon event to be held at the Daytona International Speedway, is to be broadcast domestically by Comcast and NBCUniversal’s Peacock subscription s…
Former ATP chief Kermode appointed vice-chair of Professional Triathletes Organisation
The Professional Triathletes Organisation (PTO) has announced the appointment of former ATP chairman Chris Kermode as its vice-chairman and a member of its board of directors
PTO: Ironman valuation could be ‘adversely affected’ if Wanda won’t engage
The Professional Triathletes Organisation has written its latest open letter to Wanda Sports Group, suggesting that any plans it has to sell Ironman could be “adversely affected” if it fails to entertain the…
PTO signals intent to pursue Ironman purchase, despite Wanda rejection
The Professional Triathletes Organisation has responded to Wanda Sports Group’s rejection of its bid to purchase the Ironman series, stating that it intends to pursue the acquisition and that “the tri…