Real Madrid
Industry Moves

Veteran sports merchandise executive arrives to new role from Tottenham Hotspur
Finance & Law

Real Madrid is the world's most valuable football brand, according to an annual report by brand consultancy Brand Finance. The report says the Spanish club's brand is worth €1.419bn ($1.6
Football
Sponsorship & Marketing

Japanese medical device company Canon Medical Systems has renewed its medical supplier agreements with LaLiga clubs Barcelona and Real Madrid for five more years until 2025
Football
Media

Twitch, the Amazon-owned online streaming platform primarily associated with esports, has made its most significant move yet in ‘traditional’ sports with the creation of a standalone sports vertical on …
Football
Sponsorship & Marketing

LaLiga leaders Real Madrid have renewed their sponsorship and licensing agreement with video game maker Electronic Arts in a multi-year deal
Football
Sponsorship & Marketing

Spanish financial institution Liberbank has signed a six-year agreement with LaLiga’s Real Madrid as the club’s official bank from 2020-21 until the end of 2025-26.
Football
Sponsorship & Marketing

Spanish LaLiga club Real Madrid has signed a regional betting deal with Asian company KOK Sports for the next three seasons, running from 2020-21 to 2022-23
Football
Licensing & Merchandising

Real Madrid has announced that it has entered into a new partnership with US-based merchandise solutions provider Legends, which will oversee and manage Los Blancos' retail business as the club looks to…
Football
Events

Real Madrid, FC Bayern Munich and Inter Milan have announced plans for a ‘European Solidarity Cup’ to raise funds for medical infrastructure in Spain and Italy and ‘send a message of solidarity’ followi…
Football
Media

Spanish LaLiga football club Real Madrid has launched an official channel on social video platform Twitch
Football
Sponsorship & Marketing

Spanish beer group Mahou San Miguel has renewed its second-tier sponsorship with LaLiga leaders Real Madrid
Football
Events

LaLiga giants Real Madrid and FC Barcelona could face each other in the United States this summer as part of the International Champions Cup, the Washington Post has reported
Football
Sponsorship & Marketing

Spanish LaLiga football club Real Madrid has signed a four-year sponsorship deal with Indonesian food company PT Dua Kelinci. The company previously sponsored Real Madrid from 2011 to 2014
Football
Sponsorship & Marketing

Korean tyre company Hankook Tire has signed off on an extension of its global sponsorship with LaLiga giants Real Madrid for another four seasons until the end of the 2022-23 season
Football
Sponsorship & Marketing

Spanish football club Real Madrid has signed up the IMG agency on an exclusive basis to sell the club’s digital overlay advertising on perimeter boards at the Santiago Bernabéu stadium.
Football
Media

Spanish LaLiga football club Real Madrid has launched a subscription-based service on social media platform Facebook
Football
Events

Private equity company CVC Capital Partners has had separate talks with Fifa and Real Madrid about investing in two competing versions of a world club football championship, according to the Financial…
Football
Sponsorship & Marketing

Real Madrid is said to be close to signing a training kit sponsorship with Turkey Tourism worth around €12m ($13.3m) per year.