Red Bull

Rugby League
Sponsorship & Marketing

Having agreed a flurry of Premier League club sponsorships in the last month, Red Bull has turned its sights to Australia and signed an expansive new deal with National Rugby League
Motorsport
Finance & Law

Owners KW25 and Red Bull are said to be targeting a valuation of up to €500m for the WRC's commercial rights-holder.
Motorsport
Media

Extreme E’s transformation into Extreme H will turn Alejandro’s Agag’s sustainable off-road odyssey into a far more commercially-focused property, centring the interests of its Saudi backers and attracting new partners such as Red Bull to the sport.
Football
Finance & Law

Red Bull has extended its multi-club ownership portfolio into English football by acquiring a minority stake in Leeds United.
Motorsport
Sponsorship & Marketing

The title rights to the Red Bull-owned Formula 1 team formerly known as AlphaTauri have been acquired by digital and mobile payment network Visa and fellow financial services company Cash App
Motorsport
Governance

Japanese automotive manufacturer Honda has entered into a works partnership with Formula 1 team Aston Martin Racing, with the deal to begin from the 2026 season when new F1 power unit regulations come…
Motorsport
Finance & Law

Franz Tost, team principal at Formula 1’s Scuderia AlphaTauri, has dismissed reports that energy drinks company Red Bull is looking to sell the team, while XMTrading has agreed a deal to sponsor the t…
Multiple Sports
Sponsorship & Marketing

Kelly Burgett and Alex Drymonakos, who previously worked in the analytics and marketing departments at energy drinks giant Red Bull, have announced the launch of Audience Labs, a new “insights-driven” spo…
Football
Industry Moves

Oliver Mintzlaff has stepped down as chief executive and chairman of German Bundesliga football club RB Leipzig to become one of three chief executives at energy drinks giant Red Bull
Motorsport
Governance

German automotive brand Porsche has announced today (Friday) that talks with Red Bull over a possible entry into Formula 1 have come to an end
Multiple Sports
Media

DAZN, the OTT subscription broadcaster, has signed a distribution deal with Red Bull Media House to carry the Red Bull TV linear channel on its platform globally
Motorsport
Media

Amazon-owned online streaming platform Twitch will show this Sunday's MotoGP Spanish Grand Prix live
Motorsport
Sponsorship & Marketing

The Formula 1 Miami Grand Prix has secured a multiyear founding partnership with Austrian energy drink brand Red Bull
Electric Scooter Racing
Industry Moves

Sharon Fuller has stepped down from her role as global head of central content creation at Red Bull to start a new position as chief content officer for the eSkootr Championship (eSC), the world’s first r…
Motorsport
Industry Moves

A new Munich-based commercial entity has been established to promote and manage the commercial aspects of the FIA World Rallycross Championship with Arne Dirks, previously managing director of German basketball’s B…
Motorsport
Sponsorship & Marketing

Dorna Sports, series rights-holder and promoter of MotoGP, has signed up Red Bull as title sponsor of its Australian Grand Prix
Governance

Head of Commercial, Partnership Development Formula 1, Global Head of Central Content Creation Red Bull, Chair Rugby League World Cup 2021, Senior Campaign Manager (Europe) DAZN, Global People Director Sail GP, Founder/Chair and Managing Director Kinsey Sears
Cricket
Events

London-based investor Lindsell Train has increased stakes in sports and entertainment companies including Manchester United, Disney and World Wrestling Entertainment - Financial Times