Red Bull Media House
New German entrant DF1 provides Formula E with vital free-to-air home
Formula E has solved its biggest broadcast problem ahead of the new season, striking a free-to-air rights deal in Germany after the previous agreement was terminated with potentially legal implications
ServusTV extends F1 rights, pays tribute to Mateschitz
Austrian commercial broadcaster ServusTV has agreed a three-year extension to its rights deal with Formula 1 which will see the Red Bull Media-owned company continue to show the motor-racing championship…
Red Bull Media House to recruit senior legal counsel, media
Red Bull Media House, the media and content arm of the energy drinks brand, has started a recruitment process to find a senior legal counsel, media
Red Bull Media House chief Meier set for exit
Gerrit Meier, the global managing director of Red Bull Media House, the media and content arm of the energy drinks brand, is to leave the company, according to reports in Austria
Free-to-air WRC deals coming in Japan and Africa, US broadcaster still aspirational
The FIA World Rally Championship is close to announcing free-to-air broadcast deals in both Japan and Kenya ahead of stops in both countries on this year’s schedule.
Morgenbesser named Servus TV sports rights chief in latest Sky Deutschland exit
Servus TV, the Red Bull-owned free-to-air television network in Austria, has appointed David Morgenbesser, a sports rights executive at German pay-TV broadcaster Sky Deutschland, as its head of sports…
Virtual Innovation | How sponsors are using VR to deepen fan engagement
The use of virtual reality technology in live broadcasts and to train athletes is already well documented but now sponsors are jumping on the technology to deepen engagement in fan zones. Dominic Bliss finds out more.
Content Is King
SportBusiness International takes a look at the blueprint and strategy behind the success of energy drink giant Red Bull’s Media House.