Reebok
ABG promotes Krinsky in Reebok leadership reshuffle
Authentic Brands Group (ABG), parent company of Reebok, has announced a leadership overhaul for the US sporting goods company, with long-time executive Todd Krinsky promoted to serve as the new chief executive
Adidas seals $2.5bn deal to sell Reebok to Authentic Brands
German sportswear company Adidas has secured an agreement to sell its global sportswear brand Reebok to Authentic Brands Group for a deal that could total $2.5bn (€2.1bn).
Authentic Brands said to drop out of Reebok auction process
United States-based licensing firm Authentic Brands Group has reportedly pulled out of German sportswear company Adidas' auction process to acquire its Reebok label.
O’Toole: Reebok will flourish away from ‘big brother’ Adidas
Sportswear giant Adidas announced plans in spring to divest itself of its Reebok subsidiary. Reebok president Matt O'Toole explains why a sale is in the smaller brand's interests and why he believes sports sponsorship remains an important part of its marketing strategy.
Adidas finalises plans to sell Reebok
German sportswear company Adidas has confirmed plans to divest its Reebok label in order to focus efforts on further strengthening its own brand
Adidas sets March decision date on Reebok’s future
German sportswear company Adidas has said it will make a decision on the future of its Reebok brand in March after confirming it has begun to assess “strategic alternatives”.
Adidas ‘hires’ JPMorgan Chase to help secure Reebok sale
German sportswear company Adidas has reportedly hired American financial services firm JPMorgan Chase to help secure a potential sale of its Reebok brand, which could come as early as next year
Adidas share price rises amid reports it is ‘lining up’ Reebok sale
German sportswear company Adidas is considering selling its Reebok brand, it has been reported