Reebok

Authentic Brands Group (ABG), parent company of Reebok, has announced a leadership overhaul for the US sporting goods company, with long-time executive Todd Krinsky promoted to serve as the new chief executive

German sportswear company Adidas has secured an agreement to sell its global sportswear brand Reebok to Authentic Brands Group for a deal that could total $2.5bn (€2.1bn).

United States-based licensing firm Authentic Brands Group has reportedly pulled out of German sportswear company Adidas' auction process to acquire its Reebok label.

Sportswear giant Adidas announced plans in spring to divest itself of its Reebok subsidiary. Reebok president Matt O'Toole explains why a sale is in the smaller brand's interests and why he believes sports sponsorship remains an important part of its marketing strategy.

German sportswear company Adidas has confirmed plans to divest its Reebok label in order to focus efforts on further strengthening its own brand

German sportswear company Adidas has said it will make a decision on the future of its Reebok brand in March after confirming it has begun to assess “strategic alternatives”.

German sportswear company Adidas has reportedly hired American financial services firm JPMorgan Chase to help secure a potential sale of its Reebok brand, which could come as early as next year

German sportswear company Adidas is considering selling its Reebok brand, it has been reported