Relevent Sports

Football
Media

Incumbents Team Marketing and Relevent Sports Group are the two agencies still vying to sell Uefa club competition rights from 2027-28 following recent presentations, SportBusiness understands
Football
Media

Relevent Sports has begun the build-out of its dedicated Bundesliga Americas team, which is being established in the wake of the agency's 17-year commercial partnership with the German league.
Football
Media

Relevent Sports has strengthened its commercial grip on football across the Americas through an unprecedented 17-year, multi-faceted deal with the German Football League (DFL).
Football
Media

At least five top-tier sports marketing agencies are vying for the chance to sell Uefa Champions League commercial rights from 2027-28 onward, after the deadline for bids passed this morning.
Football
Industry Moves

Former ESPN and Formula 1 executive Sean Bratches has landed a new role as chairman of US-based sports marketing agency Relevent Sports.
Football
Media

Media rights to the English Football League in its fast-growing market of the United States are switching to CBS Sports from ESPN ahead of the 2024-25 season, it was announced today (Thursday)
Football
Media

The English Football League has issued an RFP for a documentary series as it builds on its latest international media rights deals and turns to content creation to boost the profile of its clubs in the US market.
Football
Media

Uefa has opted to canvass the agency market again for global commercial rights sales to its flagship club competitions in a request for proposal process inviting bids over three or six seasons.
Football
Sports Betting

Stats Perform has agreed a deal for international betting streaming rights to the English Football League in all markets except the Americas, SportBusiness understands
Football
Governance

LaLiga could stage a regular-season game in the United States as early as the 2025-26 season, its president Javier Tebas has declared, amid reports that Fifa is considering lifting such a ban.
Football
Finance & Law

Fifa says it will consider changes to its policy that currently blocks domestic football league matches from being played in other countries, paving the way for high-profile competitive league games to…
Football
Media

The US-based Relevent Sports Group has landed a share of English Football League (EFL) international broadcast rights after clubs approved the agency as its distribution partner in North, Central and South…
Football
Events

Soccer tours to the US were once the butt of a joke
Football
Events

LaLiga, the organising body of the top two tiers of Spanish football, has announced the launch of LaLiga Summer Tour, a new platform that will organise pre-season friendlies for its clubs in overseas markets,…
Football
Finance & Law

Soccer promoter Relevent Sports' lawsuit against Fifa and the United States Soccer Federation (USSF) can go to trial after an appeals court reversed a lower-court's decision to throw out the suit
Football
Events

The Women's International Champions Cup in Portland, Oregon, enjoyed success across a series of business metrics, according to the event's organizers, Relevent Sports
Football
Media

Paramount Global, owner of the CBS Sports Network and Paramount+ streaming service, has retained English-language rights to Uefa club competitions in a landmark six-year deal worth around $250m (€248.6
Football
Media

DAZN has acquired rights to the Women’s International Champions Cup (WICC) in 175 markets.