Rugby Australia

Rugby Union
Sponsorship & Marketing

Rugby Australia is beginning to reap the benefits of the attractive schedule of rugby events passing through the country, securing a four-year extension to its Principal Partner sponsorship deal with Cadbury covering its men’s test team.
Rugby Union
Licensing & Merchandising

Following entry into the Australian marketplace with AFL, Fanatics will operate the official Rugby Australia online store.
Rugby Union
Finance & Law

Rugby Australia recorded a A$9.2m (€5.6m/$6m) loss following a four-per-cent decline in revenue for 2023, as the sport’s governing body paid the price for a disappointing Rugby World Cup performance.
Rugby Union
Sponsorship & Marketing

The dividends are starting to pay off for Rugby Australia's huge hosting programme as Cadbury has agreed a new six-year sponsorship to be the 'Principal Partner' of the women's national team, the Wallaroos.
Rugby Union
Finance & Law

Rugby Australia has concluded its capital raise programme, today (Friday) entering into an agreement with Pacific Equity Partners (PEP) that is designed to underpin investment during a crucial upcoming period for the governing body.
Rugby Union
Sponsorship & Marketing

Stalwart sponsor of Australian sport, the retail giant Harvey Norman, has opted not to extend its deal with Rugby Australia as the domestic market title sponsor of the Super Rugby Pacific competition
Rugby
Governance

Hamish McLennan was ousted as chairman of Rugby Australia at a late-night board meeting yesterday (Sunday), and has been replaced by Daniel Herbert.
Rugby Union
Sponsorship & Marketing

Global trading platform eToro will not renew its sponsorship agreement with Rugby Australia when it ends this year, calling time on a three-year relationship
Rugby Union
Governance

Australia and Japan's rugby union teams will face each other more often throughout this decade as their respective governing bodies forge closer commercial and governance ties
Rugby Union
Industry Moves

Phil Waugh has been appointed as Rugby Australia’s new CEO, becoming the first former national team player to take up the role.
Rugby Union
Industry Moves

Two of Australia's largest sporting bodies, Rugby Australia (RA) and the Australian Football League (AFL), have announced major changes in their leadership
Rugby Union
Sponsorship & Marketing

The British and Irish Lions and Rugby Australia have announced that CSM Sport & Entertainment has been selected as the 2025 Tour's exclusive sponsorship agency
Rugby Union
Sponsorship & Marketing

The British & Irish Lions have opted to extend their approach to commercialising the team’s overseas tours by entering into a joint venture with Rugby Australia.
Rugby Union
Sponsorship & Marketing

Rugby Australia has announced a new sponsorship agreement with cross-border payments company Corpay
Rugby Union
Industry Moves

Chris Stanley has been named managing director of the local operating company for Australia’s men’s Rugby World Cup in 2027.
Rugby Union
Finance & Law

A new collective bargaining agreement (CBA) has been struck between Rugby Australia, the country’s five Super Rugby clubs and the Rugby Union Players Association (RUPA), with the deal including a range o…
Rugby Union
Events

Rugby Australia (RA) and New Zealand Rugby (NZR) have sealed a deal securing the long-term future of Super Rugby Pacific following a year in which the club competition has been called into question amid…
Rugby Union
Sponsorship & Marketing

Rugby Australia has extended its sponsorship deal with South Australian wine producer Taylors Wines