Rugby Football League (RFL)
The Numbers Game: Big Data and the Business of Sport | Data segmentation – Case Study 12: Segmenting the Challenge Cup final
The Rugby Football League (RFL), the governing body of the sport in England, has been developing a data-driven approach to its commercial and marketing activities over the past five years and focuses much of its CRM attention on building a single view of its customers from a wide range of touchpoints. These include ticket buying, volunteering, local club play and coaching.
Super League plans London matches
Rugby league’s Super League is planning to stage one-off fixtures in London from 2016 or 2017 in a bid to boost the sport’s profile in the English capital.
Comment: November 2014
Kevin Roberts: Once again in rugby, out of chaos comes order. But it’s a lesson for other sports who want a commercial upturn.
World Club Challenge to expand to six teams
The annual World Club Challenge between rugby league clubs from Europe and Australia will expand to a six-team competition from 2015.
RFL revamps Super League structure
The Rugby Football League (RFL) has confirmed details of a new structure for rugby league’s Super League, which currently features 13 English clubs and one French club, and the second-tier Championship competition in England.
Super League adopts general manager model with Solly appointment
The Rugby Football League (RFL) has appointed Blake Solly as the first general manager of Super League, English rugby league’s elite club competition.
Four Nations final switches to Wellington
The New Zealand Rugby League (NZRL) has announced that the country is to host three games during the 2014 Four Nations tournament, including the final of the national team competition.
Green takes over Super League club Bradford
Businessman Marc Green has completed a deal to take over English Super League club Bradford Bulls after the acquisition of the rugby league club was ratified by the sport's governing body in England, the Rugby Football League (RFL).
Essentially to continue guiding RFL’s commercial growth
The Rugby Football League (RFL), governing body of rugby league in the UK, has signed a three-year extension to its commercial partnership with the Essentially agency.
Bradford Bulls takeover collapses
A takeover bid for English Super League club Bradford Bulls has collapsed, leading to the rugby league outfit being docked six points for breaching operational rules the second time in three seasons.
Rhinos chief steps up call for expanded World Club Challenge
Leeds Rhinos chief executive Gary Hetherington has called on English Super League and Australian NRL officials to approve the expansion of the World Club Challenge from 2015 stating the move would present increased broadcast and commercial revenues for rugby league.
RFL seeks to drive World Cup legacy plans through CRM partnership
The Rugby Football League (RFL) has announced a new partnership with 4Sight Sport & Leisure in a bid to build on its staging of the 2013 Rugby League World Cup through enhanced fan engagement and customer relationship management (CRM) strategies.
RFL delays Super League reduction talks
The British Rugby Football League (RFL) has postponed discussions on proposed changes to its domestic Super League until after this year’s World Cup.
Bradford Bulls owners step down
Super League’s Bradford Bulls owners Omar Khan and sports minister Gerry Sutcliffe have stepped down with immediate effect, after only a year in charge of the rugby league team.
RFL appoints Oxley as president
The English Rugby Football League (RFL) has elected David Oxley as its new president.
Hetherington calls for rugby league overhaul
Gary Hetherington, CEO of English rugby league team Leeds Rhinos, has called for an overhaul of the domestic league structure to guarantee greater financial sustainability for clubs in the long-term.
Tigers CEO Gill calls rugby league games “stagnant”
Ahead of proposals to restructure the Rugby Football League (RFL), Castleford Tigers CEO Steve Gill supports a promotion and relegation framework so that games are no longer “stagnant”.