SailGP
SailGP eyes broadcast growth with raft of deals
SailGP has announced new, or extended, broadcast rights deals across Australia, Brazil, Germany and New Zealand ahead of a 2025 season which it expects to provide “significant further growth” in terms of its audience reach.
Emirates pens five-year SailGP sponsorship
Emirates' Global Partner package to SailGP includes naming rights to two races and significant media exposure for the airline, the two parties announced today (Thursday)
EXCLUSIVE: SailGP nets Emirates, DP World as global sponsors
SailGP has significantly strengthened its sponsorship portfolio, bringing Emirates and DP World on board as Global Series Partners ahead of the new season, SportBusiness can reveal.
Canada stays in SailGP with record team sale, landmark transfer
The future of the Canadian team in SailGP, the annual national teams' sailing competition, has been secured after its acquisition by biotech entrepreneur Greg Bailey
Brazil, Germany, Switzerland join record SailGP season calendar
Season five to be the league’s most expansive to date, with 14 events across an increased five continents.
SailGP team is Mubadala Capital’s latest Brazilian sports investment
Mubadala Capital has acquired what will be the sailing series' first South American team as the investor continues to target the Brazilian sports industry.
SailGP brings WSG on board to develop Women’s Pathway commercial programme
Women’s Sports Group (WSG) has been hired by SailGP to provide advisory services on commercial deals for the sailing league as it looks to develop its ‘Women’s Pathway’ project.
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SailGP to stream event live on TikTok with dedicated feed
SailGP, the annual sailing series, is to stream its first event live on TikTok this weekend, as it continues to push the boundaries on production and bringing its content to new audiences
SailGP, T-Mobile step up 5G offering to enhance TV broadcast
T-Mobile, the German global mobile communications company, has expanded its partnership with SailGP just one year into their commercial relationship in a bid to further enhance the sailing series' at-home…
CBS renews SailGP deal, ups coverage plans after strong 2022
The SailGP series is to get broader television exposure in the United States in Season 4 following a new rights deal agreed with CBS Sports today (Thursday)
ITV lands SailGP rights, WBD secures exclusivity in New Zealand
UK commercial broadcaster ITV has acquired free-to-air rights to the upcoming SailGP season, while Warner Bros. Discovery has agreed a deal to exclusively cover the sailing series in New Zealand
Spain SailGP Team names Alquézar as chief executive
Sports industry veteran Antonio Alquézar has been named chief executive of the Spain SailGP Team, with the role to also include oversight of the sailing series’ event in Andalucía.
Canal Plus agrees new long-term SailGP rights deal
French pay-television broadcaster Canal Plus has renewed a rights agreement with the SailGP sailing series.
The new five-year deal will run until 2028, according to L’Équipe.
Vettel on board as SailGP launches first German team
Global sailing series SailGP has announced the launch of its first-ever German team ahead of its upcoming fourth season, with four-time Formula 1 world champion Sebastian Vettel among its investors
IMG retains SailGP remit
SailGP has today (Thursday) announced a 'multi-year' renewal with IMG to continue as the racing league’s global agency of record.
No place for Singapore as SailGP finalises season four calendar
Global sailing series SailGP has finalised its 12-leg calendar for its fourth season, which will include new events in Los Angeles and Canada but no race in Singapore
Rolex steps up backing of SailGP with 10-year deal
Swiss watchmaker Rolex has expanded its relationship with SailGP by signing a new 10-season sponsorship deal with the global sailing championship
SailGP makes new hires, restructures business units
Global sailing championship SailGP has detailed a restructuring plan, with a number of new appointments set to aid the creation of three separate business units