SailGP
NBA, Rajasthan Royals and more to speak at Sports Matters Academy marketing module
The second module of sports industry educational series Sports Matters Academy takes place next Tuesday, March 15, and will focus on the topic of marketing
SailGP appoints Kerner to lead marketing and comms
Global sailing league SailGP has appointed Erica Kerner as chief marketing and communications officer
Mubadala named title sponsor of SailGP Season 2 Grand Final
Mubadala Investment Company, the Abu Dhabi sovereign wealth fund, has been named the title partner of Sail GP's Season 2 Grand Final in San Francisco, California, on March 26-27
SailGP to debut second-screen data platform at Sydney event
SailGP has launched a new second-screen platform which will provide fans with data from the hydrofoiling F50 catamarans that feature in the global racing league
SailGP adds four new cities in expanded Season 3 calendar
The SailGP global sailing series has announced an expanded roster of host cities and national teams for its third season, which begins next year and will end in April 2023
SailGP recruits DRL’s Johnson to commercial development role
The SailGP racing league has recruited Drone Racing League’s Ben Johnson as senior vice-president, strategy and commercial development.
Canadian franchise completes SailGP’s season three line-up
Team sailing competition SailGP has announced today (Wednesday) that a Canadian franchise will complete its 10-boat line-up for the 2022-23 season
GB’s SailGP team first to own franchise with Ainslie as majority shareholder
The Great Britain SailGP team has become the first of the existing eight entries into the league to take franchise ownership, with the team’s captain, Ben Ainslie, taking the majority shareholding.
Swiss expansion franchise enters SailGP, backed by Lundin Energy
Team sailing competition SailGP has this morning unveiled a new Swiss team backed by Nordic oil and gas company Lundin Energy as an expansion franchise for its third season
Coutts: Pandemic a lesson in thinking outside the box for SailGP
The impact of Covid-19 forced SailGP to “think outside the box” in terms of handling aspects of the team sailing competition remotely in order to trim costs and operate in a more sustainable fashion, chi…
Coutts: Title sponsorship, franchise model to navigate SailGP towards profitability
SailGP, the team sailing competition co-founded and financially backed by Oracle billionaire Larry Ellison, will be profitable once a title sponsorship agreement has been delivered, according to Sir Russell…
Christchurch’s SailGP event set for postponement amid quarantine issues
The planned SailGP event in the New Zealand city of Christchurch next January appears set to be postponed after the series’ request for access to managed isolation and quarantine facilities for teams a…
SailGP adds Maui Jim Sunglasses as supplier
The SailGP global racing league has announced a sponsorship deal with eyewear manufacturer Maui Jim Sunglasses.
The US-based company was today (Friday) named as the series’ ‘Official Eyewear Supplier’.
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SailGP launches Impact League to rank teams on sustainability, inclusivity efforts
The SailGP series has claimed a world first with the launch of the Impact League, an integrated initiative that will rank teams based on their efforts to reduce their carbon footprint and accelerate inclusivity…
SailGP returns to Australia, calendar expanded to nine races
SailGP is set to return to Sydney Harbour after the sailing series announced it would be adding a ninth race to its 2021-22 calendar, the Australian Sail Grand Prix
SailGP, Oracle expand data partnership to improve fan experience
International sailing championship SailGP and US multinational computer technology company Oracle have expanded their data partnership to help improve team performances and the fan experience
SailGP keeps its fizz with exclusive champagne deal
International sailing championship SailGP has agreed a deal with Champagne Barons de Rothschild to supply its Season 2 events
Cognizant adds SailGP to developing sponsorship portfolio
Professional services company Cognizant has agreed its latest sports sponsorship deal by becoming the official digital transformation partner of sailing championship SailGP