San Francisco 49ers

San Francisco 49ers Al Guido speaking at the Sports Decision Makers Summit in Miami on the game day experience panel

The ‘Executive Huddle’ – the SAP-powered venue-management platform at Levi’s Stadium – has put the NFL’s San Francisco 49ers at the forefront of fan experience management and shows how far partnerships between tech companies and rights-holders can go beyond sponsorship.

Trent Baalke, general manager of NFL American football franchise San Francisco 49ers, has signed up as the latest speaker for Leaders in Performance, which takes place in New York on June 17-18.