SAP
SAP and WhatsApp join Mercedes F1’s team partner portfolio
German software company SAP has agreed a new partnership with Mercedes-AMG Petronas, which the two parties state has the potential to “create a new blueprint” for the automotive industry, while US communications platform WhatsApp has stepped up its association with the Formula 1 team.
San Jose Sharks extend with arena sponsor SAP
The San Jose Sharks NHL franchise has renewed its sponsorship deal with German multinational software company SAP, which holds naming rights to the team’s home arena, SAP Center.
SAP and NHL develop sustainability platform
The National Hockey League and German multinational software company SAP have teamed up to develop NHL venue metrics, a new sustainability platform to help reduce the ecological impact of the league
NBA Japan Games announces slate of 13 sponsors
A total of 13 sponsors have been announced for the forthcoming National Basketball Association pre-season games in Japan featuring the Golden State Warriors and the Washington Wizards
Software specialist SAP extends long-running Bayern deal
German Bundesliga club Bayern Munich has renewed its sponsorship agreement with software company SAP by three years until 2025