Scuderia Ferrari
EXCLUSIVE: Pernod Ricard nears Ferrari deal after Hamilton brand stake
Formula 1’s Scuderia Ferrari is in advanced talks with French drinks company Pernod Ricard regarding a new sponsorship agreement, SportBusiness understands from multiple sources close to the negotiations.
EXCLUSIVE: McLaren leads pack of F1 teams hunting major Mastercard deal
MasterCard is preparing for a sponsorship showdown at the Miami F1 Grand Prix, with four top teams in the hunt for a huge cash injection from the payment services giant.
EXCLUSIVE: Ferrari poised to announce Hewlett-Packard as title sponsor
Formula 1’s Scuderia Ferrari is set to announce Hewlett-Packard (HP) as its new title sponsor, securing a huge financial boost for the team ahead of an expensive 2025 season.
Formula 1 2024: Every new team deal
The 2024 season of Formula 1 gets underway in Bahrain this weekend, marking the end of an off-season commercial frenzy that saw a total of 70 new and renewed deals completed by the sport's 10 teams during the offseason.
Ferrari extends with Bang & Olufsen, CEVA, announces Peroni arrival
Formula 1 team Ferrari has extended its agreements with audio brand Bang & Olufsen and CEVA Logistics and also signed up Peroni as a sponsor
Puma upgrades Ferrari deal as it looks to retain standing in F1 market
Puma has consolidated its presence in Formula 1 via the renewal and upgrade of its long-term deal with Scuderia Ferrari
DXC Technology adds Ferrari to sponsorship portfolio
Global technology services company DXC Technology has agreed a sponsorship deal with Formula 1 motor-racing team Scuderia Ferrari
Ferrari adds energy drink Celsius as latest sponsor
Energy drink Celsius, the beverage arm of global packaged foods company Celsius Holdings, has agreed a sponsorship deal with Scuderia Ferrari to become the exclusive energy sponsor for all 2023 US Formula…
Ferrari adds Bang & Olufsen and Ecopol, Mercedes secures Nuvei deal
Formula 1 team Scuderia Ferrari has bolstered its sponsorship portfolio ahead of the 2023 season with the signing of audio technology firm Bang & Olufsen and packaging specialist Ecopol, while rival Mercedes…
Ferrari adds Genesys as new sponsor, terminates Velas blockchain deal
Italian motorsport organisation Scuderia Ferrari has signed US software company Genesys as a new sponsor, while confirming the termination of a deal with Swiss blockchain technology company Velas Network
EssilorLuxottica expands Ferrari relationship
French-Italian eyewear company EssilorLuxottica has extended its sponsorship agreement with the motorsport interests of Italian automotive marque Ferrari
Ferrari adds to second sponsorship tier with HCL Software deal
Formula 1’s Scuderia Ferrari has signed up software production company HCL Software as a sponsor.
Ferrari signs Qualcomm, AlphaTauri adds Ravenol, ahead of 2022 F1 season
Formula 1 team Scuderia Ferrari has signed a sponsorship contract with Qualcomm Technologies
Santander returns as Ferrari sponsor with carbon neutral emphasis
Spanish financial services company Banco Santander has today (Tuesday) announced a return to Formula 1 motor racing team Ferrari by agreeing a new multi-year sponsorship deal that is designed to support…