Sky

Cricket
Media

DAZN and Sky Sports will share live coverage of all 74 matches from this year’s Indian Premier League in the UK and Ireland, after DAZN opted to sublicense rights to the pay-TV broadcaster.
Multiple Sports
Media

MultiChoice, the pay-TV broadcaster operating in sub-Saharan Africa, has announced plans to significantly overhaul its streaming service, Showmax, through a new agreement with Comcast’s NBCUniversal (…
Cricket
Media

UK pay-TV broadcaster Sky Sports has announced that it will show the England men’s cricket team’s upcoming white-ball tour of Bangladesh, which starts tomorrow (Wednesday), although the England and Wal…
Tennis
Media

Sky will become the new home of the ATP and WTA tours across its active markets of the UK, Ireland, Germany, Austria, Switzerland and Italy from 2024 onwards, SportBusiness understands
Multiple Sports
Media

Sky, the Comcast-owned European pay-TV broadcaster, has reported revenue reductions of 13 per cent and 11
Multiple Sports
Media

UK pay-television broadcaster Sky has introduced a monthly charge for a service that allows subscribers to its Sky Stream and Sky Glass products to skip adverts
Cricket
Media

Pay-television broadcaster Sky has announced a deal with Channel 4 that will see live coverage of the 2022 ICC Men’s T20 World Cup final simulcast on the free-to-air broadcaster’s eponymous channel.
Multiple Sports
Media

UK pay-television broadcaster Sky has renewed its content deal with Snap, parent company of social media platform Snapchat
Multiple Sports
Media

Media giant Comcast is thought to be considering a sale of the German arm of Sky, as the European pay-television broadcaster’s total customer relationships increased by 320,000 to 23 million in the third q…
Gaelic Sports
Media

Pay-television broadcaster Sky has announced that its time as a domestic Gaelic Athletic Association (GAA) broadcaster is set to come to a close
Football
Media

The English Football League has today (Wednesday) issued a request for proposals for domestic broadcast rights from the 2024-25 season onwards
Motorsport
Media

UK free-to-air broadcaster Channel 4 has agreed a one-season extension to its Formula 1 sublicensing deal with pay-television broadcaster Sky
Motorsport
Media

Pan-European pay-television broadcaster Sky has renewed its Formula 1 rights deal in the UK and Ireland, Germany, and Italy, with the expanded agreement granting it greater exclusivity in the latter two…
Football
Media

The Scottish Professional Football League (SPFL), organising body of the top four divisions of the domestic game, has signed off an extension to its domestic rights deal with pay-television broadcaster…
Esports
Sponsorship & Marketing

UK-based esports organisation Guild Esports has signed a record sponsorship deal with Sky, marking the European media and entertainment group’s first such agreement.
Cricket
Sponsorship & Marketing

The ECB and domestic broadcaster Sky have worked together to develop an innovative 'one-stop-shop' marketing model for The Hundred whereby sponsors are offered the chance to ringfence advertising airtime to augment their event sponsorship assets. Ben Cronin speaks to the broadcaster's head of sponsorship David Shore about the model.
Multiple Sports
Media

Sky, the Comcast-owned European pay-television broadcaster, saw its second-quarter revenues drop by 13.8 per cent year-on-year to $4.5bn (€4.4
Cricket
Media

Pay-television broadcaster Sky Sports has secured a four-year renewal of its England and Wales Cricket Board (ECB) rights in the UK and Ireland, covering 2025-28