South Africa Rugby
SA government steps in to quell South African rugby row
South Africa’s ministers for communications and arts and culture are to attempt to resolve the conflict between MultiChoice, eMedia, which owns free-to-air satellite platform Openview, and public-service broadcaster SABC.
SA Rugby eyeing sponsorship uplift following ASG investment
South Africa Rugby is hoping that its proposed commercial agreement with US-based private equity firm Ackerley Sports Group (ASG) will enable the governing body to double its sponsorship revenue by the 2027 World Cup.
South Africa commits to Rugby Championship, Sanzaar to hold new World Nations talks
Southern hemisphere rugby union alliance Sanzaar has announced that South Africa will continue to play in its annual Rugby Championship tournament until at least 2025
SA Rugby deal furthers Betway presence in South African market
South Africa Rugby has signed up gambling firm Betway to its sponsorship portfolio, naming the brand the associate sponsor of the governing body and the national team, the Springboks, for the next three…
Lions and South Africa Rugby appoint Whisper Cymru for production role
The British & Irish Lions and South Africa Rugby have appointed Whisper Cymru, part of live sports production company Whisper, to serve as the production partner for the upcoming series between the two s…
PAS to sponsor Lions tour of South Africa
The British and Irish Lions and South Africa Rugby have signed up sports nutrition brand Pro Athlete Supplementation as the latest sponsor for the upcoming series between the two sides
Land Rover continues long-running Lions association for South Africa tour
Automotive manufacturer Land Rover has signed up as a sponsor of the 2021 British & Irish Lions Tour of South Africa
SA Rugby comes out fighting for exclusivity amid regulatory overhaul
Jurie Roux, chief executive of South Africa Rugby, has pushed back against proposals from the country’s broadcast regulator, ICASA, that would impose restrictions on media-rights contracts.
Castle Lager named 2021 Lions Tour title sponsor in CSM-brokered deal
South African beer brand Castle Lager has become the official title sponsor of the British & Irish Lions Tour of South Africa in 2021
South Africa extends FNB back-of-shirt sponsorship
The South African Rugby Union (SARU) has renewed its sponsorship contract with banking firm FNB
Round-Up: Esports fed appoints commercial commission, MotoGP Asian races decision, CAA signs ‘The Leech’, and more
The Singapore-based Global Esports Federation has appointed a Brand, Marketing, Commercial and Communication Commission featuring an array of experienced sports industry executives