Southampton FC
Saints, Spurs to market crypto sector on jerseys
Premier League pair Southampton FC and Tottenham Hotspur have turned to the cryptocurrency sector to fill key shirt sponsorship voids for the new season
Dyson’s Parsons named Southampton CEO
Southampton FC has appointed Phil Parsons as its new chief executive, succeeding Martin Semmens, who left the club following their relegation from the Premier League
Draper Tools returns as Southampton FC sponsor
Draper Tools will make a return as a Southampton FC sponsor after agreeing a deal covering the south coast club’s men’s and women’s teams.
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CEO out as Sport Republic tightens grip on relegated Southampton
Martin Semmens has left his role as chief executive of Southampton FC following the club's relegation from the English Premier League
Boss leaves The Jockey Club for CCO role at Southampton
Charlie Boss has left UK horse racing organisation The Jockey Club to become the new chief commercial officer of English Premier League club Southampton
Southampton fills training kit sponsor role with Ecowatt
Premier League club Southampton has signed up green investment platform Ecowatt as its new training kit sponsor
JD Sports agrees sleeve deal with Southampton, renews with Palace
Sports retailer JD Sports has announced deals with two English Premier League clubs ahead of the 2022-23 season, renewing a long-standing relationship with Crystal Palace and agreeing a one-year shirt…
Southampton renews with KBE Drinks in deal focused on Kingfisher brand
Premier League football club Southampton has renewed its sponsorship contract with KBE drinks
Malaysian university Cyberlynx announced as Southampton academy partner
Premier League club Southampton has unveiled Malaysian university Cyberlynx International College as its latest international academy partner
United Group founder Šolak lead investor in Sport Republic’s Southampton takeover
Serbian media magnate Dragan Šolak, the founder of the United Group, has agreed a deal to acquire a controlling stake in Premier League side Southampton, with reports valuing the deal at between £100m (…
Southampton fill training kit sponsor position with learncrypto.com
English Premier League football club Southampton has signed up cryptocurrency education platform learncrypto.com as its new training kit sponsor
Parimatch reveals three more Premier League clubs added to portfolio
Betting operator Parimatch has revealed that it signed three new sponsorship deals with English Premier League clubs before the start of the season
Southampton expands association with Utilita to include junior front-of-shirt rights
Premier League football club Southampton has signed an extension to its sponsorship contract with energy company Utilita
Southampton sees Bitcoin opportunities through record Coingaming shirt deal
English Premier League football club Southampton has agreed a three-year extension to its deal with main sponsor, Bitcoin-focused gaming company Coingaming Group
Southampton signs long-term Hummel contract as Under Armour deal ends early
English Premier League club Southampton has signed up Hummel as its kit supplier from the start of the 2021-22 season
Southampton joins Wolves, City and Chelsea in Sure portfolio
Southampton Football Club has become the latest Premier League outfit to sign a sponsorship with Unilever-owned antiperspirant brand Sure in the role of ‘Official Training Kit Partner’.
LT signs up as Villa sleeve sponsor, Acronis adds Southampton to European portfolio
English Premier League club Aston Villa has signed Asian betting operator LT as the club’s new shirt sleeve sponsor.
Southampton pursuing legal action against LD Sports
English Premier League club Southampton is taking legal action against its former front-of-shirt sponsor, Chinese media company LD Sports.
The club signed a three-year contract worth £7.5m (€8.4m/$9.9m