Sportfive

The Confederation of African Football's decision to tear up its global commercial agreement with the Lagardère Sports agency in 2019 cost the organisation $50m (€46.4m), the governing body has revealed.

Sportfive brokers deal with hotel search platform Trivago, adding yet another German brand to former Liverpool manager's sponsorship portfolio.

Sportfive has unveiled its first foray into cricket since the arrival of Seamus O’Brien to head up its Asia-Pacific business with the establishment of a ‘Masters’ T20 league featuring Indian cricket legend Sachin Tendulkar.

Sportfive has established a dedicated sales division for women's football, as agency competition in the space intensifies.

Saudi Pro League football club Al-Nassr has hired the Sportfive agency to develop and lead the team's global sponsorship strategy as it seeks to attract more international brands.

World Aquatics events will continue to receive free-to-air exposure via the European Broadcasting Union in a key agreement for a federation which derives the bulk of its commercial revenues from sponsors

Sportfive has appointed Jordan Iannuzzi as its new senior commercial partnerships manager in Australasia

Swimming Australia has appointed the Sportfive agency to an exclusive, multi-year commercial rights representation deal in a bid to increase the sport’s profile in the long build-up to the Brisbane 2032 O…

All tournaments on the PGA Tour now have a title sponsor for the ongoing 2024 season, after Isco Industries, a piping solutions provider, acquired naming rights for the top event in Kentucky

Sportfive, the international marketing agency, has further bolstered its sales remit in the United States, after being tasked by the US SailGP Team with sourcing global sponsors

Sportfive has been handed a remit to help sell sponsorship and hospitality packages for FC Schalke 04, the cash-strapped 2. Bundesliga club

The Sportfive agency has been awarded a three-year contract to distribute international rights to Global Champions, the rights-holder to equestrian sport’s Longines Global Champions Tour (LGCT) and Global C…

Sportfive will soon be under new leadership in France with managing director Laurent Moretti to leave his role in the coming weeks

Alexander Zverev, the top German men's tennis player, has signed a three-year global partnership with the Sportfive agency to expand his sponsorship portfolio

Sportfive has appointed Chris Russell as director of global sales for its basketball division

Team Marketing is to sell sponsorship rights and provide commercial advisory services to the Basketball Champions League (BCL) and Fiba Intercontinental Cup in the agency’s first piece of announced new b…