Sportfive

Tennis

Donald Dell, group president for media, tennis & events at Sportfive and a veteran tennis player agent and executive with more than five decades of experience in the business, details how the sport will make its way back this year from the Covid-19 pandemic
Football
Sponsorship & Marketing

UK-based sportswear brand Umbro has signed a long-term contract to become the kit supplier of German 3. Liga team Dynamo Dresden, in a deal brokered by the Sportfive agency
Football
Sponsorship & Marketing

Bundesliga side Eintracht Frankfurt has turned to the Sportfive agency to sell its virtual perimeter advertising on a global and exclusive basis
Motorsport
Sponsorship & Marketing

Extreme E, the electric off-road series, has chosen recently-launched consulting agency Vmatch to design its marketing approach with global brands
Athletics
Media

Boutique media-rights agency Sports Media Venture has been appointed as European media rights distributor for this month’s NN Mission Marathon, which serves as a one-off qualifying event for the Tokyo O…
Esports
Sponsorship & Marketing

Fnatic, the London-based esports organisation, has recruited Sportfive to exclusively find its next front-of-jersey sponsor
Football
Industry Moves

OneFootball, the football-based media platform, has further underlined its ambitions in the media rights space with the recruitment of Nikolaus von Doetinchem, an experienced media rights executive at…
Football
Events

The Sportfive agency has extended its agreement to sell hospitality packages for the matches of Germany’s men’s, women’s and U21 national teams, as well as for the men’s and women’s DFB Pokal final. The a
Esports
Finance & Law

The Sportfive agency has furthered its activity in the esports sector by acquiring Germany-based esports consulting and activation agency Build A Rocket
Golf
Sponsorship & Marketing

The Sportfive agency is looking to add golf events in Europe to its portfolio amid the relaunch of its international golf interests with a view to expanding its business in the sport outside of the US…
Technology

The Sportfive agency has said a new agreement with US cloud-based software company Salesforce marks an “important step” for its digital infrastructure and the ability to connect employees across the wor…
Handball
Media

The recent IHF World Men’s Handball Championship can serve as a role model for major events held amid Covid-19 restrictions, while being an example to follow from a broadcast production point of view, a…
Basketball
Sponsorship & Marketing

The National Basketball Association's Los Angeles Lakers have appointed sports marketing agency Sportfive to secure the team’s next jersey patch sponsor.
Esports
Sponsorship & Marketing

The Sportfive agency has teamed up with video game developer Riot Games and esports agency Freaks 4U Gaming on the commercialisation of the Valorant Champions Tour esports series
Sponsorship & Marketing

The Sportfive agency has extended its work with Ereignisschmiede, the Berlin-based company that provides LED advertising support for sports events and develops digital signage concepts for sports venues
Golf
Sponsorship & Marketing

The Sportfive agency has added Thailand’s Jasmine Suwannapura to the collection of professional golfers that it represents.
Football
Fan Engagement

The Sportfive agency has been mandated by LaLiga outfit Atlético de Madrid to increase its market presence internationally, most notably in China and North America.
Esports
Sponsorship & Marketing

Riot Games' League of Legends European Championship (LEC) has signed up another sponsor in German insurer LVM Versicherung