Sportfive

Handball
Media

A broadcast rights deal has been negotiated in Poland for the ongoing IHF World Men’s Handball Championship after TVP, the country’s public broadcaster, and the Sportfive agency had been unable to str…
Handball
Media

Broadcast rights to the 2021 IHF World Men’s Handball Championship, which begins today (Wednesday) in Egypt, have been distributed widely by the Sportfive agency in handball markets worldwide, with the e…
Football
Sponsorship & Marketing

The Asean Football Federation has added Japanese electrical equipment company Fuji Electric to its sponsorship portfolio for the Suzuki Cup, in a deal brokered by the Sportfive agency
Running
Sponsorship & Marketing

Automotive manufacturer BMW has renewed its association with sports marketing agency Sportfive. The association is focused on the activation of its sponsorship contracts in running events
Football
Finance & Law

The Confederation of African Football (CAF) has budgeted for a loss of $13.6m (€11.2m) in the 2020-21 period as the shifting of the flagship Africa Cup of Nations to January 2022 takes its toll.
Football
Finance & Law

Asian Football Confederation president Shaikh Salman bin Ebrahim Al Khalifa told the organisation's Congress yesterday (Wednesday) that its commercial rights deals with the Sportfive and Football Marketing…
Football
Sponsorship & Marketing

The Sportfive agency has extended its commercial agreement with 1. FC Heidenheim 1846 of German football’s second-tier 2. Bundesliga until the end of the 2027-28 season.
Football
Sponsorship & Marketing

The Sportfive agency has extended its contract to design, sell and implement sponsorship rights on behalf of German Bundesliga club Arminia Bielefeld until the end of the 2027-28 season
Industry Moves

The Sportfive agency has announced a restructuring of its corporate marketing and communications department globally
Technology

SportBusiness speaks with Asia-Pacific industry insiders about the increased urgency of sport adopting data-driven business practices in the Covid and post-Covid worlds. Tom King reports.
Esports
Sponsorship & Marketing

Esports organisation Team SMG has appointed Sportfive as its exclusive sponsorship agency
Football
Media

OneFootball, the Germany-based digital platform, has added another high-profile property to its portfolio by securing streaming rights in Brazil to France’s Ligue 1 in another deal facilitated by the S…
Football
Media

This Sunday’s USL Championship final between the Tampa Bay Rowdies and Phoenix Rising FC is to receive the widest-ever global exposure in the showpiece match’s history following a recent deal struck by …
Football
Fan Engagement

The Spanish Football Federation (RFEF) is to launch an account on Weibo, the popular Chinese social media platform, as part of wider work with the Sportfive agency
Football
Finance & Law

Karlsruher SC of German football’s 2.
Golf
Events

Latest version of popular event to feature Mickelson, Barkley, Curry, and Manning
Sponsorship & Marketing

The Covid-19 pandemic has stalled a modernisation of Japanese sport with a lot of domestic teams falling back on private backers and corporations to see them through the crisis. Kevin McCullagh and Tom King report.
Basketball
Sponsorship & Marketing

National Basketball Association (NBA) side the Chicago Bulls has signed an agreement with sports marketing agency Sportfive as it seeks to add two new international sponsors to its portfolio