Sportfive
Sponsorship & Marketing

Germany sports executives Dominik Durben and Dennis König have launched a new consultancy firm, Timesarechanging, which aims to bring sports organisations together with non-profit companies.
Football
Media

The Sportfive agency is selling free-to-air broadcast rights in sub-Saharan Africa to Germany’s Bundesliga after agreeing a three-season deal for the property.
Football
Media

OneFootball, the Germany-based digital platform, has expanded its free-to-air Bundesliga streaming coverage to a further nine Latin American countries to complement initial agreement in Brazil
Football
Media

OneFootball, the German-based digital platform, has signed off on a sponsorship and content deal with VBET that will see the online betting company’s services integrated within its Brazilian platform.
Football
Media

Malaysian pay-television broadcaster Astro has added rights to Portugal’s Primeira Liga to its sports output in a deal signed ahead of the start of the 2020-21 season this weekend.
Football
Media

German pay-television broadcaster Sportdigital Fussball has extended its rights to the Primeira Liga, the top division of Portuguese football, for a further three seasons
Football
Sponsorship & Marketing

The Sportfive agency has been appointed by the German Football Federation (DFB) to supply LED perimeter advertising at Germany’s international fixtures and DFB-Pokal matches in a two-year agreement.
Football
Sponsorship & Marketing

Chinese consumer electronics firm TCL has announced a partnership with six of the world’s top footballers.
Football
Media

The Asian Football Confederation and the Football Marketing Asia agency are to renegotiate the terms of their landmark, $2
Esports
Sponsorship & Marketing

An esports-focused advertising campaign in Germany from consumer goods company Henkel has been devised by Sportfive, the agency that recently established its global esports unit
Esports
Industry Moves

The Sportfive agency has established an international esports unit, naming Eike Gyllensvärd to the newly-created position of executive vice-president of global esports partnerships.
Football
Media

The Sportfive agency has been appointed to exclusively sell international broadcast rights to Portugal’s Primeira Liga from 2020-21 to 2022-23.
Football
Media

The Sportfive agency has negotiated the United Soccer League’s first media-rights deal with an international broadcaster by signing an agreement with Caribbean pay-television broadcaster Flow Sports.
Football
Sponsorship & Marketing

Winamax, the online poker platform, will remain the shirt sponsor of Spanish LaLiga side Granada until at least the end of the 2021-22 season after agreeing terms on a two-year extension
Football
Finance & Law

Covid-19 has seen German Bundesliga football club Borussia Dortmund post a net loss of €43.9m ($52.3
Industry Moves

Stadion, the UK-based digital technology company that works with various football clubs and the British Olympic Association, has recruited digital media executive James Smith from the Sportfive agency
Sponsorship & Marketing

The Sportfive agency has been appointed today (Thursday) to an exclusive ‘multi-year’ sponsorship representation deal with Commonwealth Games Australia.
Sponsorship & Marketing

The Sportfive agency has been appointed to manage and deliver the international sports sponsorship portfolio of Acronis, the cyber protection firm