Sportfive
AFC, Fifa postpone Asian qualifiers until 2021
Asian qualifiers for the 2022 Fifa World Cup and the 2023 Asian Cup that were due to take place this year have been postponed until 2021 due to the Covid-19 pandemic
Schiphorst leads Sportfive’s new management team in Germany
Sportfive has named a new management team that will oversee its operations in Germany, led by Hendrik Schiphorst, a long-standing executive at the agency
Australian Turf Club inks exclusive marketing deal with Sportfive
The Australian Turf Club has announced a new partnership with sports and entertainment marketing agency, Sportfive
Suzuki Cup postponed until 2021
The 2020 Asean Football Federation Suzuki Cup national team football competition has been postponed until next year due to Covid-19
Return of Sportfive brand welcomed by French sponsorship market
The revival of the Sportfive name after five years of operation under the Lagardère Sports brand has received positive feedback in France, the country of the agency’s origin, according to a leading ex…
Sportfive agrees ‘long-term co-operation’ with Bundeling
The Sportfive agency has announced a major new partnership with Netherlands-based digital communication services provider Bundeling, which will see the two work together to provide new business networking…
Sportfive strengthens data capabilities with Data Talks tie-up, builds FC Lens data platform
Sportfive has strengthened its fan data capabilities by entering into a long-term partnership with Stockholm-based customer data platform provider Data Talks
Sportfive focused on sponsorship for Asia-Pacific growth in new era
Adrian Staiti, head of Apac and global sales at Sportfive, explains how the agency will move forward in the region in its post-AFC rights era and under new ownership.
Sportfive signs three-year Supponor renewal, looks to roll out virtual cam carpets
The Sportfive agency has extended its agreement with Supponor, the virtual advertising technology company, for three more years
Rebranded Sportfive nets one-year Bayern basketball sponsorship mandate
Sportfive, the recently-rebranded sports marketing agency, has become the commercial advisory agency of FC Bayern Basketball, the leading German basketball side
Round-Up: Joshua-Fury deal, T20 World Cup decision delayed, US Open measures deter players, and more
Boxers Anthony Joshua and Tyson Fury have agreed terms for two world heavyweight title fights, promoter Eddie Hearn has said - Sky Sports
Sportfive’s Woodman advocates ‘careful’ integration of extra Premier League ad inventory
The creation and sale of extra advertising inventory at behind-closed-doors Premier League matches will need to be managed carefully in order to retain the right “look and feel” as the English top fli…
Sportfive name revived in Lagardère Sports and Entertainment rebrand
The Lagardère Sports and Entertainment agency has brought back the Sportfive name in a rebranding exercise following its takeover by H.I.G.
H.I.G.-owned Lagardère Sports restructures leadership team for new era
The Lagardère Sports and Entertainment agency has released details of its new organisational structure following its takeover by H.I.G.
WDSF returns to Lagardère Sports to distribute content in APAC region
The Lagardère Sports agency has been appointed to distribute media rights programming on behalf of the World DanceSport Federation (WDSF) in the Asia-Pacific region.
Pinaco extends sponsorship of AFF Suzuki Cup
Vietnamese battery manufacturer Pinaco has extended its partnership with the Asean Football Federation Suzuki Cup to cover this year's tournament
Next Media acquires Suzuki Cup rights in Southeast Asia
Vietnam-based sports marketing agency Next Media has acquired the media rights for this year's Asean Football Federation Suzuki Cup in Vietnam, Laos, Cambodia and Myanmar
Lagardère: Sale of sports division to H.I.G. Europe now complete
Lagardère, the France-based conglomerate, has fully finalised the sale of its sports division to H.I.G. Europe, an arm of the international private equity and asset management firm.