Sportfive
Media

French media group Vivendi has acquired a 10.6-per-cent stake in Lagardère, the France-based conglomerate that recently sold its sports division to H.I.G.
Esports
Sponsorship & Marketing

French optical products and hearing aids manufacturer Afflelou Group has become a sponsor of esports’ Spring 2020 European Masters in a deal brokered by the French arm of the Lagardère Sports agency.
Football
Media

The Lagardère Sports agency has teamed up with German agency arena11, which represents Sadio Mané, for the worldwide distribution of a documentary on the Liverpool and Senegal footballer.
Football
Sponsorship & Marketing

Japanese car and motorcycle manufacturer Suzuki Motor Corporation has extended its title sponsorship of the biennial Asean Football Federation (AFF) Football Championship
Handball
Sponsorship & Marketing

Automotive inspection companies Auto Sécurité and Sécuritest have agreed a new sponsorship deal with the Ligue Nationale de Handball, governing body of French club handball.
Football
Sponsorship & Marketing

English Premier League football club West Ham United has added to its portfolio of official partners by agreeing a two-year deal with Chinese tyre manufacturer RoadX Tyres
Sponsorship & Marketing

Sports marketing agency Lagardère Sports, the sports arm of France-based media conglomerate Lagardère, has launched a new digital information platform entitled 'SportsSponsoringWiki'.
Business

US Editor Eric Fisher explores how major sports and entertainment agencies in America are looking to carve out their own place in the fast-growing realm of legal sports wagering.
Finance & Law

Lagardère Sports, the sports arm of France-based media conglomerate Lagardère, reported €64m ($69.6m) in recurring Ebit (earnings before interest and taxes) in 2019.
Handball
Media

Discovery-owned international sports broadcaster Eurosport has secured exclusive rights in Denmark, Finland, Sweden and Norway to the six handball qualifying tournaments for the 2020 summer Olympic Games
Finance & Law

H.I.G. Europe, an arm of the international private equity and asset management firm, has signed a definitive agreement to acquire a majority stake in the Lagardère Sports agency.
Fan Engagement

Blockchain-based fan engagement platform Socios.com has built on its expansion drive by agreeing a strategic partnership with the Lagardère Sports agency. The agreement between Socios.c
Table Tennis
Business

The International Table Tennis Federation has decided against awarding its commercial rights wholesale to an agency in its next cycle, and will instead use a combination of in-house expertise and agency…
Football
Media

The Lagardère Sports agency is to distribute the international broadcast rights to the USL Championship and USL League One, the second- and third-tier US soccer leagues, respectively.
Football
Media

The Football Association of Thailand yesterday re-elected Somyot Poompanmuang as its president and said its global media rights for the 2021-28 period had been awarded, although did not reveal the winners
Rugby Union
Sponsorship & Marketing

The Lagardère Sports agency has brokered a deal between France’s Ligue Nationale de Rugby (LNR) and Duracell for the battery manufacturer to sponsor the Supersevens, a new professional rugby sevens ch…
Rugby Union
Sponsorship & Marketing

PPA Business School has been announced as an official supplier of the Supersevens, a new professional rugby sevens championship in France, in a deal brokered by the Lagardère Sports agency.
Golf
Sponsorship & Marketing

The Lagardère Sports agency has added Im Sung-jae, the rookie of the year on the men’s 2019 PGA Tour, to the roster of professional golfers that it represents.