Sportfive

Football
Sponsorship & Marketing

French Ligue 1 club Olympique Lyonnais has renewed its agreement with the Sportfive agency
Football
Media

Malaysian pay-television broadcaster Astro has renewed its media rights for the Asean Football Federation Mitsubishi Electric Cup to cover the 2022 edition of the tournament
Handball
Sponsorship & Marketing

The International Handball Federation (IHF) has appointed Swedish beverages brand Nocco as an official sponsor of its 2023 Men’s and Women’s World Championships.
Football
Events

Uefa has awarded the global contracts for both commercialisation and delivery of Euro 2024 hospitality packages to 2024 Hospitality Experience, a joint venture between the Sportfive agency and Zurich-based…
Esports
Sponsorship & Marketing

The Sportfive agency has added to its esports representation portfolio by agreeing a multi-year strategic alliance with the Gen.G organisation
Netball
Media

Pay-television broadcaster Sky New Zealand has acquired rights to the 2023 Netball World Cup, which will take place in Cape Town, South Africa
Multiple Sports
Technology

Sportfive has signed a ‘multi-year’ agreement to become the global agency of record for Polygon, the blockchain infrastructure provider, as the sports marketing agency targets Web3 as a key pillar of …
Basketball
Sponsorship & Marketing

The National Basketball Association's New York Knicks have appointed global sports marketing agency Sportfive to secure the team’s next jersey patch sponsor, furthering the firm's presence in the league.
Multiple Sports
Industry Moves

Pedro Cubillos has returned to the Sportfive agency in a role overseeing media rights acquisitions and sales in Latin America, SportBusiness understands
Basketball
Sponsorship & Marketing

The Sportfive agency has expanded its relationship with the Chicago Bulls as the NBA team seeks to grow its fan base in France ahead of its game in Paris next year
Football
Industry Moves

OneFootball has appointed Sportfive executive Sebastian Seifert to lead its strategy in the Asia-Pacific region
Multiple Sports
Events

SportBusiness is leading two conference panels at this year's All That Matters - Sports Matters conference in Singapore, taking place September 26-28
Football
Sponsorship & Marketing

Otsuka Pharmaceutical-owned sports drinks brand Pocari Sweat is to sponsor the next two editions of the AFF Championship after finalising a sponsorship agreement with the Asean Football Federation (AFF)
Football
Sponsorship & Marketing

Bundesliga club Hertha Berlin has expanded its association with real estate company CG Elementum to include sleeve sponsorship rights
Football
Sponsorship & Marketing

The Sportfive agency has brokered sponsorship deals with a trio of French Ligue 1 clubs ahead of the new season which kicks off this weekend
Football
Sponsorship & Marketing

The Polish Football Association (PZPN) has called time on its long-standing association with the Sportfive agency after awarding a five-year sponsorship sales contract to Poland’s Publicon Sport agency.
Multi-sport
Media

Final broadcast deals signed ahead of the 2022 Commonwealth Games, which get under way tonight in Birmingham, have delivered typically strong exposure in competing nations topped up by deals in a handful…
Football
Sponsorship & Marketing

Sportfive Poland remains in talks with the Polish Football Association (PZPN) about the renewal of its exclusive marketing agreement, despite the looming expiry date on the current contract