Sportfive

Netball
Media

The SABC, the South African public-service broadcaster, and pay-television broadcaster SuperSport have secured rights to show the 2023 Netball World Cup, which will take place in Cape Town
Multi-sport
Sponsorship & Marketing

The Sportfive agency has been hired to develop the marketing strategy and support the sponsorship search for the Special Olympics World Games 2023 in Berlin and national governing body Special Olympics…
Basketball
Media

Sportfive has struck deals with multiple broadcasters to secure coverage in different markets for the International Basketball Federation’s Fiba Intercontinental Cup, which tips off today (Friday) in E…
Football
Media

The Asean Football Federation has announced rights deals with nine broadcasters brokered by the Sportfive agency for this month’s AFF U23 Championship.
Esports
Sponsorship & Marketing

The Sportfive agency has further deepened its involvement in the esports sector through a deal to become the exclusive global commercial sales agency of the US-based Misfits Gaming Group
Esports
Sponsorship & Marketing

The Sportfive agency has expanded its esports presence by entering into a strategic collaboration with Los Angeles-based gaming agency Bad Moon Talent
Motorsport
Media

Pay-television broadcaster Canal Plus has acquired rights across multiple territories to the Race of Champions motorsport event
Esports
Sponsorship & Marketing

Chinese video game developer and publisher NetEase Games has appointed sports marketing agency Sportfive as its global business partner
Multiple Sports
Industry Moves

Sportfive has recruited Genius Sports’ Thomas Klingebiel as president of its media rights business.
Skiing
Industry Moves

The German arm of the Sportfive agency has recruited Christian Ulmer from the Triceps sports marketing agency as its new senior director of winter sports
Basketball
Media

LNB TV, the OTT streaming platform of the Ligue Nationale de Basket, the governing body of men’s club basketball in France, has acquired broadcast rights in France to the Basketball Champions League.
Handball
Sponsorship & Marketing

The German Handball Federation (DHB) has signed up online used car retailer Autohero as its new main sponsor
Esports
Sponsorship & Marketing

US-based esports organisation Immortals has appointed the Sportfive agency as its exclusive global commercial sales agency
Multiple Sports
Industry Moves

The Sportfive agency has appointed veteran sports executives Neil Glat and Steve Loy to head its United States leadership team as part of a new strategic direction in the North American market
Multiple Sports
Fan Engagement

In a replay of a December 9 webinar, we explore the impacts of the metaverse, an immersive virtual world that represents the next major phase of internet technology and has profound implications for the sports industry. 
Sailing
Sponsorship & Marketing

The Sportfive agency is to sell sponsorship packages on behalf of Stars+Stripes, sailing’s reigning World Match Racing Champions.
Ice Hockey
Media

OTT streaming platform Portable.TV has secured worldwide streaming rights to the Kontinental Hockey League and will show a mixture of highlights and full-length games. Portable
Football
Events

A belated ticket sales process for the Asean Football Federation Suzuki Cup national team football tournament in Singapore began on Sunday, just a week before matches are due to begin