Sportfive
Australia’s NBL agrees media rights deal in China with Dongqiudi
Chinese digital sports platform Dongqiudi has acquired rights for Australia's National Basketball League in a two-season deal, covering 2021-22 and 2022-23
Sportfive widens AFF role with deal for under-23 Championship
The Sportfive agency has widened its association with the Asean Football Federation by becoming the exclusive commercial representative for the 2022 AFF U23 Championship
Sportfive to create US-focused esports unit
Global agency to develop American team to service growing sector
Trading platform TMGM seeks Southeast Asia exposure via Suzuki Cup
TMGM has signed as the Official Online Trading Platform of this year's Suzuki Cup national team football tournament in Southeast Asia, in a deal brokered by Sportfive
Sportfive negotiates six LaLiga club deals with forex broker IC Markets
Australia-based retail forex broker IC Markets has signed sponsorship deals with six Spanish LaLiga clubs for the remainder of the 2021-22 season
USA Rugby partners with Sportfive to expand growth efforts
USA Rugby has secured a wide-ranging partnership with the Sportfive agency amid the organization's bid to stage the 2027 or 2031 men's Rugby World Cup as well as the 2029 women's event
IC Markets signs with six Bundesliga clubs in deals brokered by Sportfive
The Sportfive agency has brokered six sponsorship deals in the German Bundesliga on behalf of foreign exchange and CFD (contracts for difference) broker IC Markets
Sportfive adds to basketball representation business with NBA Germany deal
The Sportfive agency has signed a multi-year marketing agreement with the NBA to represent the basketball organisation’s sponsorship business in Germany, Switzerland and Austria.
Sportfive to sell media and sponsorship rights to African Games
The Sportfive agency has been awarded global media and sponsorship rights to the next two editions of the African Games multi-sport event
Solary esports team adds Lutti in latest Sportfive-brokered deal
French esports team Solary has signed confectionery brand Lutti as a sponsor in a deal brokered by the Sportfive agency
Schlünz to head Nürnberg’s commercial team after Sportfive split
German second-tier football club 1. FC Nürnberg has recruited Dirk Schlünz, the former head of the commercial division at FC St.
Astro acquires rights for Thai football matches featuring Malaysian players
Malaysian pay-television platform Astro has acquired rights for Thai club football matches featuring Malaysian national team players Junior Eldstal and Dominic Tan
Lille signs up Sportfive in multi-year agreement
The Sportfive agency has added reigning French Ligue 1 champions Lille as a new client, signing a multi-year “strategic business partnership”.
Sportfive, Ubisoft present first in-game watch integration in Far Cry 6
The Sportfive agency has teamed up with video game developer Ubisoft to develop an in-game integration of a Hamilton watch as part of the soon-to-be-released Far Cry 6 title
Sportfive named exclusive commercial agency for Riot Games in Southeast Asia
The Sportfive agency has been appointed as the exclusive commercial representative for video game developer Riot Games for its localised feeds across Southeast Asia
Sportfive retains MSV Duisburg business to 2029
The Sportfive agency has extended its agreement with MSV Duisburg and will continue to sell sponsorship and advertising rights, plus hospitality packages, on behalf of the third-tier 3
Thai FA lands AIS domestic deal, eight-year Sportfive extension
Telco AIS has acquired domestic rights for Thai league and national team football for the upcoming 2021-22 season and will air coverage for free as a special measure to help raise the spirits of the Thai…
Sportfive extends tripartite THW Kiel agreement to 2026
The Sportfive agency has retained its mandate to sell sponsorships for THW Kiel, the record Handball Bundesliga champions