Supponor
TGI Sport tightens grip on virtual ad market with Supponor buy-out
TGI Sport, the tech-led sports media and marketing agency part owned by Bruin-Capital, has tightened its grip on the virtual advertising sector in a deal to acquire leading technology provider Supponor.
Supponor, TGI Sport to serve LatAm with remote operating hub
Virtual advertising technology firm Supponor and TGI Sport, the tech-led sports media agency part owned by Bruin-Capital, are planning to build a new remote operating centre together in South America to better serve the region.
Gambrell stands down as Supponor CEO, succeeded by Green
Experienced broadcast rights executive Simon Green has been promoted to chief executive of Supponor as successor to James B. Gambrell at the virtual replacement technology firm
Mediapro and Supponor extend agreement into a second decade
Spanish sports marketing and production company Mediapro has signed a new long-term extension of its licensing agreement with Supponor, the digital signage technology firm
Supponor targets more North American business with Lawrence appointment
Supponor, the digital signage technology firm, has made another high-profile personnel addition with the appointment of Rusty Lawrence as business development executive
EXCLUSIVE: UniqFEED launch adds competition to football’s virtual advertising space
Switzerland-based UniqFEED is readying the launch of its virtual overlay and virtual insert technologies in time for the 2023-24 football season as it prepares to go up against existing providers in the…
Supponor hires former BT Sport head Green as COO
Supponor, the digital signage technology firm, has named experienced sports rights and broadcast executive Simon Green as its new chief operating officer
Supponor and Telstra to roll out virtual advertising technology to more rights-holders
Digital signage technology firm Supponor and media services company Telstra Broadcast Services (TBS) are to make their virtual advertising solution accessible to rights-holders in international markets…
EXCLUSIVE: F1 renegotiates ISG betting deal and agrees Supponor virtual advertising tie-up
Formula One has renegotiated its global agreement with the Interregional Sports Group (ISG) covering the marketing of its betting sponsorship rights using virtual advertising technology so that the deal…
Aim Sport corrects its ‘inaccurate statements’ about Supponor patent dispute
Swiss virtual advertising firm Aim Sport has had to publish a press release correcting a number of ‘inaccurate statements’ it made after rival company Supponor was found to have infringed its patent by …
UK High Court rules Supponor infringed AIM Sport’s virtual advertising patents
The UK High Court of Justice has found that London-based virtual advertising provider Supponor has infringed the patent of Swiss provider AIM Sport, with the company claiming the ruling could also leave…
NHL introduces virtual advertising ‘Dasherboards’ in Supponor tie-up
The National Hockey League will introduce league-wide virtual advertising during its 2022-23 season, having agreed a deal with specialist digital signage technology firm Supponor
EXCLUSIVE: Bruin-owned TGI Sport buys specialist virtual advertising agency ISG
TGI Sport, the virtual advertising technology, media and marketing company part owned by Bruin Capital, has agreed a deal to acquire specialist virtual advertising solutions agency the Interregional Sports…
Wolfsburg signs with Supponor for virtual ads, uniqFEED markets new edition
German Bundesliga club VfL Wolfsburg has entered into a “long-term strategic partnership” with virtual advertising technology provider Supponor.
Supponor’s latest virtual advertising solution approved for Bundesliga clubs
Virtual advertising firm Supponor has secured league-wide approval to supply its software-based virtual advertising solution to the German Football League (DFL)
Supponor to provide ‘next-generation’ virtual advertising solution to Bayern Munich
Virtual advertising solutions provider Supponor has extended its exclusive deal with German football champions Bayern Munich, in a move which will see the company supply its next-generation Supponor AIR…
LaLiga experiments in race for global growth
Imran Yusuf travels to Barcelona to visit the production studios of LaLigaTV, the Spanish top-flight’s 24/7 television channel, to examine how the league is focusing on innovation to compete in a squeezed media rights market.