TEAM Marketing

Team Marketing is looking to sell its final piece of Uefa Champions League sponsorship inventory for the 2024-27 cycle after inviting brands to bid for the last slot in the new second-tier category

Incumbents Team Marketing and Relevent Sports Group are the two agencies still vying to sell Uefa club competition rights from 2027-28 following recent presentations, SportBusiness understands

T/Squared, the agency set up by the Team Marketing group to house new business, is to broker global media rights deals for the Davis Cup and Billie Jean King Cup in a four-year deal, SportBusiness understands.

Uefa is to launch a tender for a sponsor in the payment services category for all its women's football competitions before the end of this month, as it looks to close its portfolio for the men's second- and third-tier events.

Qatar Airways will be the new global airline sponsor of the Uefa Champions League until at least 2030 having agreed an unprecedented two-cycle deal, SportBusiness can reveal.

At least five top-tier sports marketing agencies are vying for the chance to sell Uefa Champions League commercial rights from 2027-28 onward, after the deadline for bids passed this morning.

Oppo has downgraded its sponsorship deal for the Uefa Champions League to become one of the competition’s new second-tier partners for the next three-year cycle.

The Uefa Champions League final is likely to remain on free-to-air television in Spain for another three seasons after Team Marketing initiated a sales process, SportBusiness understands

Extensive and exclusive Uefa club competition coverage in the Middle East and North Africa is set to remain on beIN Sports for the next three seasons, SportBusiness understands.

The Uefa Super Cup in Warsaw last night was the platform for Bet365 to finally unveil its global sponsorship of the Champions League, after more than a year-long negotiation process.

Caliente TV has picked up Uefa Champions League rights in Mexico, a package originally headed for Paramount Global before its Latin American retreat gathered pace.

Caribbean Premier Sports Limited has secured exclusive rights across the region to Uefa club competitions, meaning extensive coverage across the Rush Sports channels plus partner channels Flow Sports and SportsMax.

Three global sponsorship positions remain to be filled for the Uefa Champions League in the next commercial cycle after PlayStation officially announced it has extended its contract.

DAZN has secured exclusive rights to Uefa club competitions in New Zealand, sparking the potential for a return of competition for sports media rights in the market.

FedEx has extended as a global sponsor of the Champions League for a further three years, taking its association with Uefa past a decade, SportBusiness can exclusively reveal.

The Uefa Europa League and Uefa Conference League are likely to have a new betting sponsor next season after Bwin, Uefa's first-ever major betting sponsor, decided not to extend its global sponsorship covering the two competitions, SportBusiness can reveal.

The Uefa Champions League will continue to get a weekly free-to-air window in Greece, after commercial broadcaster Mega TV sub-licensed a package of rights from pay-television's Cosmote TV

Megogo, the over-the-top streaming platform, has retained exclusive rights in Ukraine to all Uefa club competitions in the new three-year cycle