Tencent

Motorsport
Media

Tencent, the digital multimedia company, is back as a Formula 1 rights-holder in China, signing a multi-year deal with the motor-racing series
Baseball
Media

Major League Baseball agreed media rights deals with Chinese digital platforms Bilibili and Kuaishou for this year's ongoing postseason games
Football
Media

China Mobile's streaming platform Migu has agreed a media rights and sponsorship deal with Spain's LaLiga covering three-seasons, 2022-23 to 2024-25
Esports
Events

The Global Esports Federation (GEF) has appointed Shanghai-based esports solutions provider Versus Programming Network (VSPN) to support the development and staging of its events in China and South Korea
Multiple Sports
Media

Tencent Sports, the sports division of Chinese digital media giant Tencent, has scrapped six internal business units and cut 100 jobs - about one third of its workforce - according to local media reports
Esports
Governance

Chinese technology and entertainment conglomerate Tencent has signed strategic partnerships with the Olympic Council of Asia and the Asian Electronic Sports Federation
Triathlon
Media

The Professional Triathletes Organisation and the IMG agency have sealed further broadcast deals for the Collins Cup competition in China, Malaysia, South Africa, Thailand and Vietnam, along with launching…
Football
Media

Chinese technology and media giant Tencent has acquired non-exclusive streaming rights in China to the German Bundesliga in a two-season deal covering 2021-22 and 2022-23
Football
Media

Alibaba-owned platform Youku has become the fourth broadcaster to acquire non-exclusive streaming rights to Uefa club competitions in China for the 2021-22 season
Football
Media

PP Sports, Tencent and iQiyi Sports have acquired non-exclusive digital streaming rights for Uefa club competitions in China for the upcoming 2021-22 season
Esports
Esports

Recent big-value rights deals in China for esports content have raised hopes for the emergence of a new market. But the dynamics between publishers, media platforms and audiences may not favour it.
Esports
Media

Huya has moved to formally terminate a merger agreement with fellow live streaming service DouYu after China’s State Administration for Market Regulation (SAMR) vetoed the proposed deal, citing concern o…
Basketball
Media

Tencent Music Entertainment Group (TME) has agreed a sponsorship deal with the NBA in China which will see the two organisations collaborate on the creation of audio and music content
Esports
Media

Esports tournament organiser Blast Premier has extended its exclusive media rights deal with Chinese streaming service Douyu for an additional year
Multi-sport
Media

Chinese digital media operators Tencent and Kuaishou have sublicensed on-demand and short-form video rights for the Tokyo 2020 Olympics and Beijing 2022 Winter Olympics from state broadcaster CCTV
Basketball
Media

The Basketball Africa League has announced a series of international broadcast partners ahead of its inaugural season, including ESPN and NBA TV in the United States
Football
Fan Engagement

The English Premier League has agreed a deal with Chinese video sharing platform Bilibili, coinciding with the launch of the league’s esports event in the country, according to SportsMoney.cn in China.
Football
Media

Chinese streaming platform and internet giant Tencent has acquired media rights in China for the Chinese Super League for the next three seasons, 2021 to 2023