The Football Association (FA)
ITV continues as Lionesses’ home until 2029
UK commercial broadcaster ITV has agreed a four-year deal with the Football Association to continue to show matches of the Lionesses, the England women’s team.
New era for women’s football with WPLL takeover
Women’s Professional Leagues Limited (WPLL) has taken over formal ownership of the top two tiers of English women's club football from the Football Association, with an all-female leadership team and f…
EXCLUSIVE: EE set to extend as FA lead partner
SportBusiness understands the UK-based telco will agree a multi-season extension to its previous five-season deal, which ran from 2019-20 to 2023-24.
Fanatics strengthens international reach with new FA deal
Digital sports platform Fanatics has consolidated its position in the international football merchandise market after renewing and extending its deal with England's Football Association (FA)
Hogan returns to tennis as ATP Media’s director of sales
ATP Media, the ATP Tour’s international media rights sales and broadcast production arm, has appointed Mark Hogan from the English Football Association (FA) as director of sales.
Google Cloud to continue as sponsor of FA men’s and women’s teams
Google Cloud has renewed its sponsorship agreement with the English Football Association (FA), covering both the England men’s and women’s teams.
Singh quits FA to take Six Nations commercial role
Navin Singh has resigned from his position as commercial director at the Football Association (FA) to take up a leading role with Six Nations Rugby
FA recruits IOC’s Hogan as new head of media rights
England’s Football Association has recruited Mark Hogan from the International Olympic Committee as its head of media rights and production.
Nike builds on FA relationship with ball supply deal for women’s competitions
US sportswear and equipment company Nike has expanded its relationship with the Football Association (FA) by agreeing a multi-year deal to become the official ball supplier to the Women’s Super League (…
FA and LPFP become latest football rights-holders to launch NFT tenders
The English Football Association (FA) and Portuguese Professional Football League (LPFP) have become the latest rights-holders to issue requests for proposals for the licensing rights to non-fungible tokens…
FA to drive focus on mental and physical wellbeing through Nuffield Health deal
Healthcare company Nuffield Health has agreed a five-year sponsorship deal with the English Football Association
Fuse promotes Kendall to MD as Hutchison takes FA commercial partnerships role
Omnicom Media Group-owned sponsorship agency Fuse has promoted Sarah Kendall to UK managing director following the move of the former MD, Stephen Hutchison, to a leading commercial role at the Football…
Emirates extends as FA Cup title sponsor for third term
State airline Emirates has extended its long-standing title sponsorship of the English Football Association’s flagship competition the FA Cup until 2024.
EXCLUSIVE: FA and Pitch agree four-year FA Cup international rights renewal
The Pitch International agency has reached an agreement with the Football Association to retain FA Cup broadcast rights in Western Europe and the Middle East and North Africa for an additional four seasons,…
Sportfive signs Lego, Pandora and Starling Bank as Women’s Euro national partners
Lego Group, Pandora and Starling Bank have signed up as the first national partners of the Uefa Women’s Euro 2022, which will be hosted in England.
FA engages Pitch in four-year deal for new women’s international tournament
The Football Association is launching a new annual international women’s football tournament next year, in collaboration with the Pitch International agency.
Stats Perform extends WSL data provision agreement
Sports data and technology company Stats Perform has agreed a three-year extension to its agreement with the English Football Association that will see it become the official data provider of the top-tier…
Xbox buys into FA’s inclusivity agenda as gaming sponsor
Video gaming brand Xbox has become the official gaming partner of the England Football Teams under a new deal with the Football Association