The Football Association (FA)

Football
Events

English professional football will remain postponed until April 30 at the earliest, with stakeholders today (Thursday) reaching an agreement that will allow the domestic season to extend beyond June 1
Football
Media

English football’s governing body, the FA, is likely to suspend the country’s Saturday afternoon broadcasting black-out rule in the event the coronavirus crisis forces matches to be played behind closed doo…
Football
Sponsorship & Marketing

The telecommunication company’s 2019 rebrand saw it move toward a focus on community and social engagement, something it is intending to carry through into its lead partnerships of all four UK football associations.
Football
Media

UK public broadcaster the BBC has acquired rights to earlier rounds of the Women’s FA Cup as well as this season’s She Believes Cup invitational football tournament.
Football
Media

The English Football Association has said it will review its strategy on the sale of betting streaming rights to the FA Cup when its existing six-year agreement with the IMG agency expires at the end of…
Football
Media

The Pitch International agency has been appointed by England’s Football Association to exclusively distribute worldwide broadcast rights to the FA Women’s Super League.
Football
Marketing

The English Football Association has extended its marketing partnership with Lagardère Sports.
Football
Sponsorship & Marketing

The English Football Association has extended its long-term agreement with German tyre company Continental. The deal, which focuses on women’s football, will now run until September 2021.
Football
Media

The FA Women’s Super League, the top tier of women’s club football in England, has secured its first rights deal in the Asia-Pacific region through an agreement with Australian telcoms operator Optus.
Football
Industry Moves

England’s Football Association has named Kathryn Swarbrick as its new commercial and marketing director.
Football
Sponsorship & Marketing

Never knowingly understated, Irish bookmaker Paddy Power's latest marketing activation ended up garnering a £50,000 fine for one of its partner clubs. Adam Nelson takes a look at the story behind the betting company's 'unsponsorship' of five UK football teams, and whether the campaign can maintain relevance and visibility throughout the season.
Football
Sponsorship & Marketing

Barclays global head of sponsorships and media, Tom Corbett, tells Adam Nelson why the bank has stepped up its association with football by signing a record-breaking title partnership with the Women's Super League.
Football
Events

Leigh Sports Village has replaced Nottingham Forest’s City Ground as one of the host venues for the 2021 Uefa Women’s Championship national team football tournament.
Fan Engagement

Highlights of the Fan Engagement panel at the Sports Decision Makers Summit in London. Highlights of the Fan Engagement panel at the Sports Decision Makers Summit in London. The panel looks beyond cookie-cutter approaches to fan engagement and discusses the importance of creativity and technology in creating deeper and more profitable engagement with fans.
Football

Highlights of our panel on sponsorship in women's sport from the Sports Decision Makers Summit.
Football
Governance

The English Football Association has established a new board for the Women’s Super League and Women’s Championship as it seeks to continue the growth of the women’s game. T
Football
Events

Senior English Premier League club officials including Chelsea chairman Bruce Buck and Manchester City chief operating officer Omar Berrada are reportedly set to be named to the new board of the Women’s S…
Football
Business

Football’s English Premier League is considering taking over control of the Women’s Super League (WSL) from the Football Association (FA), according to the BBC.