The R&A
R&A pilots PPV streaming for Open in dark markets
The R&A continues to experiment with its direct-to-consumer approach by streaming the Open Championship behind a paywall in 20 countries where there is little demand for the rights, SportBusiness understands.
Fanatics to take over physical and online retail for R&A
Fanatics has agreed a multi-year deal with the R&A to take over the golf organisation’s physical and online retail operations.
R&A adds NetJets to Open sponsorship portfolio
The addition of NetJets to the Open Championship’s roster of sponsorship suppliers has been motivated by the US-based private aviation company’s intention to better penetrate the European market.
New R&A TV provides dark market solution, could add more golf rights
The OTT platform launched by the R&A using Endeavor Streaming technology has been set up to gather consumer data and provide a vehicle to stream the Open in markets devoid of competition.
The Open to return to Royal Birkdale in 2026
Royal Birkdale Golf Club in the English town of Southport has been awarded hosting rights for the 2026 edition of the Open Championship
IMG strikes multi-faceted 10-year extension with R&A
The IMG agency has struck a long-term renewal agreement with the R&A across various commercial rights and services, including a heightened focus on digital content through Seven League
HSBC extends with the R&A, adds Women’s Open rights
Banking group HSBC has signed a five-year sponsorship extension with the R&A, adding Women’s Open rights to its existing status as an official patron of The Open.
Mercedes‑Benz extends as Open sponsor
Luxury carmaker Mercedes‑Benz has extended its sponsorship agreement with the R&A as ‘Official Patron’ and ‘Official Car’ at the Open Championship in a multi-year deal.
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PGA Tour, DP World Tour and R&A align with TikTok
The PGA Tour, DP World Tour and the Royal and Ancient Golf Club of St Andrews (R&A) have come together to reach an exclusive content agreement with short-form social media platform TikTok
Nikon extends Open sponsorship and tees off Women’s Open deal
Nikon Corporation has renewed its official patron sponsorship of the Open golf championship for the next five years and struck a new deal as patron of the Women's Open
NTT Data renews as top-tier Open Championship sponsor, backs Women’s Open
Japanese IT services provider NTT Data has agreed a multi-year extension to its sponsorship of golf major The Open, while also announcing a new partnership with the Women’s Open.
Simone Asia Pacific Cup in Jakarta added to Ladies Asian Tour golf series
A new Asian women's golf tournament, the Simone Asia Pacific Cup, will debut in Jakarta this August, part of the fledgling Ladies Asian Tour Series
Eclat secures three-year deal for Open rights in APAC
Eclat Media Group has continued its effort to replace Fox Sports as the dominant pay-television broadcaster in Asia-Pacific, acquiring exclusive rights to The Open Championship across the region in a three-year deal.
R&A, USGA seek to open up sponsorship for amateur golfers
The R&A and United States Golf Association (USGA) have drawn up a series of proposals for the amateur game that could allow golfers to agree sponsorship deals without restrictions
Royal Liverpool and Troon’s rescheduled Open Championship hosting ratified
The Royal and Ancient Golf Club of St Andrews (R&A) has announced that Royal Liverpool and Royal Troon will host the 2023 and 2024 editions of the Open Championship, respectively
Hospitality packages for St Andrews’ 150th Open go on general sale
Hospitality packages for the 2022 Open Championship at St Andrews have gone on general sale following a pre-sale window
Hospitality sales launched for Royal St George’s 2021 Open
Hospitality sales for next year’s Open at Royal St George’s in Kent have started with the Royal and Ancient Golf Club of St. An
Rose faces McDowell as part of R&A’s Mastercard-backed e-Open
The Royal and Ancient Golf Club of St