TikTok

Rugby Union
Sponsorship & Marketing

James Fenn, associate director, sports, at Hill+Knowlton Strategies, argues that TikTok’s landmark new deal as title partner of the Women’s Six Nations has the potential to unlock what has always been the strongest asset of sport: the power of the community
Rugby Union
Sponsorship & Marketing

Six Nations Rugby has signed short-form social media video platform TikTok as the title sponsor of the Women’s Six Nations in a deal announced this morning that also includes rights to the men’s Six Nat…
Cricket
Media

Australian pay-television broadcaster Foxtel has secured a deal with the Pakistan Cricket Board for rights to the Pakistan Super League and home matches of the Pakistan national team, until April 2023
Multiple Sports
Media

NBCUniversal has partnered with short form media platform TikTok for a content and advertising-based partnership for the 2022 Beijing Winter Olympics and Paralympics
Football
Media

International sports broadcaster Eleven Sports has acquired streaming rights in Brazil to football’s Campeonato Carioca state championship, while video-sharing platform TikTok has struck a new deal for c…
Handball
Sponsorship & Marketing

Social media platform TikTok will look to drive fan engagement through another major continental sports event this week as a sponsor of the men’s EHF Euro 2022 taking place in Hungary and Slovakia.
Football
Sponsorship & Marketing

Digital entertainment platform TikTok has struck a one-year deal with the Confederation of African Football (CAF) as a sponsor of the upcoming Africa Cup of Nations, as well as the CAF Champions League…
Ice Hockey
Sponsorship & Marketing

The National Hockey League's Toronto Maple Leafs have secured a one-year partnership with social media platform TikTok, which will become the team's helmet sponsor for the 2021-22 season
Football
Media

Brazilian broadcaster TNT Sports and social media platform TikTok have revealed plans to launch a double-screen experience with Uefa Champions League content in Brazil and Mexico
Football
Licensing & Merchandising

English Premier League side Leeds United has become the first football club to avail itself of a new function on TikTok, enabling it to sell official merchandise and replica jerseys on the platform
Football
Host Broadcast & Production

Football-based media platform OneFootball will stream live coverage in Brazil of tonight's DFL Supercup match between Bayern Munich and Borussia Dortmund in a 'vertical format' designed for smartphones…
Rugby Union
Fan Engagement

Social media platform TikTok has been named the ‘Official Creator Platform’ of the ongoing British & Irish Lions’ tour of South Africa. U
Football
Media

Video-sharing platform TikTok has agreed a deal to show matches and exclusive content from the Campeonato Brasileiro Série C, the third tier of club football in Brazil.
Football
Sponsorship & Marketing

TikTok’s head of marketing for the EMEA region, James Rothwell, has said the video-sharing platform’s sponsorship of Uefa Euro 2020 is likely to be the precursor to further marketing deals in football. Ben Cronin reports.
Cricket
Media

TikTok and the Pakistan Super League Twenty20 cricket tournament will jointly develop content for the social video platform under a new agreement
Football
Media

Brazilian broadcaster TNT Sports has reached an agreement to show international football friendly matches featuring leading European teams via video-sharing platform TikTok
Motorsport
Fan Engagement

Electric off-road motorsport series Extreme E has gone live on short-form video-sharing platform TikTok for its Ocean X-Prix at Lac Rose in Dakar, Senegal, starting on May 29
Tennis
Media

Video streaming platform TikTok will provide live coverage of a sports event in the UK for the first time after agreeing a deal with the Lawn Tennis Association to cover this weekend’s Billie Jean King C…