TikTok
Media

Organisers of cycling’s Vuelta a España have announced it will be the first of the sport’s ‘grand tours’ to have an official account on Twitch, the Amazon-owned online streaming platform. La V
Sponsorship & Marketing

The Brazilian Olympic Committee (COB) has become the latest sports rights-holder to sign a deal with video-sharing app TikTok
Football
Sponsorship & Marketing

TikTok, the popular short-form video social media platform, has announced a wide-ranging partnership with Major League Soccer's Portland Timbers and the National Women's Soccer League's Portland Thorns
Mixed Martial Arts
Media

MMA property looks to expand social media presence
Football
Sponsorship & Marketing

Uefa has added video-sharing platform TikTok as a global sponsor of its rescheduled Euro 2020 tournament
Industry Moves

Veteran executive re-emerges after brief TikTok stint
Football
Media

Subscription OTT streaming platform DAZN has aligned with social media platform TikTok and German football portal Kicker to launch a ‘Football Hub’ product for the German market.
Football
Fan Engagement

France’s Professional Football League (LFP) has widened its tie-up with TikTok, the short-form video platform owned by Chinese technology group ByteDance, to drive further engagement with fans domestically a…
Industry Moves

Popular video service now being targeted by Trump Administration
Baseball
Sponsorship & Marketing

Major League Baseball's New York Yankees and regional sports network YES Network have announced a multiyear strategic partnership with social media platform TikTok
Football
Media

Italian football club Juventus has launched its own channel on the short-form video service TikTok. The official account will provide behind-the-scenes content
Industry Moves

Streaming executive had been passed over to succeed Bob Iger at Disney
Football
Sponsorship & Marketing

Italian Serie A football club Napoli has agreed a two-season extension to its kit deal with Kappa, as the Neopolitan team seeks to strike a longer contract with the Italian sportswear brand
Football
Media

Italian Serie A team AC Milan has become the latest football club to launch a channel on short-form video sharing app TikTok
Cricket
Media

Surrey County Cricket Club has launched an official channel on short-form video sharing app TikTok, claiming it is the first professional cricket team to do so
Multi-sport
Media

The Olympic Channel has launched an official account on short-form video platform TikTok
Basketball
Media

Short-form video platform TikTok has partnered with Novo Basquete Brasil (NBB), the top division of club basketball in Brazil
Football
Media

Campeonato Brasileiro Série A team Corinthians has become the latest football club to launch an official account on short-form video platform TikTok.