Tough Mudder
MSM moves into wellness sector with Spartan Race
The MSM agency has agreed a deal with Spartan Race to seek out sponsors for the obstacle race and endurance brand.
Spartan Race encompasses a family of brands, including Tough Mudder
Lidl extends backing of Tough Mudder
Supermarket chain Lidl has renewed its sponsorship deal with active lifestyle brand Tough Mudder
80 per cent of mass participation events could disappear, claims coalition
The Endurance Coalition, an organisation that counts mass participation event organisers Ironman, Spartan Race and USA Triathlon among its members, has claimed eighty per cent of mass participation businesses…
Spartan completes takeover of Tough Mudder’s UK business
Obstacle-racing company Spartan has completed its acquisition of the UK affiliate of Tough Mudder, announcing that the takeover will allow the mass-participation company to run a full schedule of events…
Tough Mudder’s European subsidiary resumes operations as administrators appointed
Staff at the European affiliate of Tough Mudder have returned to work today (Monday) after Michael Solomons and Andrew Pear of restructuring, recovery and insolvency specialists, BM Advisory LLP, were…
Mud, sweat and tears | Where did it go wrong for Tough Mudder?
At its zenith, Tough Mudder posted a $10m profit, but the company now finds itself subject to bankruptcy proceedings in the US. Ben Cronin asks how it got to this point and whether a likely sale to rival Spartan can save it.
Tough Mudder co-founder consents to Spartan sale through bankruptcy proceedings
The majority shareholder of Tough Mudder, Will Dean, and its board of directors have consented to bankruptcy proceedings for the company, making a speedy sale to rival mass participation business Spartan…
Co-founders’ financial demands threaten to derail Spartan’s Tough Mudder takeover
The co-founders of Tough Mudder, Will Dean and Guy Livingstone, have been accused of a playing a ‘game of brinkmanship’ with the company’s largest lender Active Networks, which threatens to push the f…
Spartan Race lines up Tough Mudder merger
Spartan Race has announced it has an exclusive option to acquire Tough Mudder’s UK, Canadian and German events in a deal that would herald the merger of the two leading entities in the obstacle course r…