Toyota
Qatar Airways among founding partners of Concacaf’s W Gold Cup
Confederation of North, Central America and Caribbean Association Football (Concacaf) sponsors Modelo, Qatar Airways, Toyota and Valvoline have stepped up their backing of the governing body by becoming the founding partners of its new W Gold Cup competition.
Toyota ends NFL’s search for automotive sponsor
Japanese car company Toyota and the National Football League (NFL) have announced a multi-year sponsorship agreement that ends the league's search for an official automotive partner.
Toyota agrees Australia’s ‘largest sporting partnership’ with AFL renewal
The Australian Football League (AFL) has today (Monday) announced a four-year extension of its title sponsorship deal with Toyota
Campaigners call out BMW and Toyota over sustainability sponsorships
Climate campaigners have urged rights-holders to cut ties with car manufacturers Toyota and BMW after branding their raft of sponsorship deals as "greenwashing"
Toyota focuses on reducing emissions in Giro d’Italia renewal
Japanese car giant Toyota has renewed its sponsorship of the Giro d'Italia grand tour cycling race in a three-year deal with the event organisers RCS Sport
Toyota supports Basketball World Cup for co-host the Philippines
The Philippines division of Japanese automotive manufacturer Toyota has agreed a sponsorship deal to back the country’s co-hosting of the 2023 Basketball World Cup.
Toyota to build 10,000-seat indoor sports venue in Tokyo
Japanese automotive manufacturer Toyota Motor Corporation has announced plans to construct a 10,000-seat indoor sports arena at the site of a former car showroom in the Koto-ku district of East Tokyo
Toyota steps up as Kaizer Chiefs sleeve sponsor
Toyota South Africa Motors has expanded its relationship with Kaizer Chiefs by becoming sleeve sponsor of the Premier Soccer League club
Toyota renews sponsorship of Giro d’Italia and other Italian cycling classics
Automotive manufacturer Toyota has renewed its agreement as the official car of the cycling classics organised by RCS Sport.
This includes the Giro d’Italia, which this year will begin on May 8.
Round-Up: F1 ‘will continue’ after a positive Covid-19 test, Top 14 season terminated, Team WE-Madame Figaro tie-up, PSL crisis, and more
Formula One will not cancel a race this season even if a driver tests positive for Covid-19, series chief executive Chase Carey has said - BBC
BP and Toyota to sponsor Channel 4’s Paralympic Games coverage
Japanese automotive manufacturer Toyota and multi-national oil and gas company BP have agreed a deal with Channel 4 to become joint sponsors of the UK commercial broadcaster’s coverage of the 2020 summer P…
Tokyo 2020’s promise to be “the most innovative” Olympics in history takes shape
In the third of a trilogy of interviews with the Tokyo 2020 organising committee, SportBusiness speaks to Hideyo Hirata, head of the innovation promotion office and deputy executive director of technology services.
Autonomous Toyota vehicles to transport staff and athletes at Tokyo 2020
Olympics 'TOP' partner Toyota is supplying 20 autonomous vehicles to move athletes and staff around the Olympic and Paralympic villages at Tokyo 2020
Marseille replaces Hyundai with Toyota
French Ligue 1 football club Olympique de Marseille has struck a sponsorship agreement with Japanese automotive manufacturer Toyota that will incorporate its Lexus brand