TV4
SVT, TV4 divide up Winter Olympics inventory
Sweden’s TV4 Media will exclusively show the biathlon events at Milan-Cortina 2026 and share coverage of the ice hockey and skiing competitions with public broadcaster SVT.
TV4 to make Olympics bow in SVT rights sharing
Sweden's TV4 Media is to show the Olympics for the first time, beginning with the Winter Games in 2026, after striking a sublicensing deal with public-service broadcaster SVT