NHL strikes deal for Twitter live look-ins during playoffs
Social media initiative designed to help drive television viewership
PGA Tour, Twitter unveil multicast fan-engagement initiative
The PGA Tour and social-media platform Twitter have teamed up to create an innovative live content fan-engagement initiative to mark the golf circuit's return to competition this week
Twitter joins YouTube as Call of Duty League broadcaster
Call of Duty League, a new esports competition launched by US interactive entertainment company Activision Blizzard, has agreed a three-season rights deal with social media platform Twitter
NBA extends content partnership with Twitter, Turner Sports
The National Basketball Association has announced a multi-year extension of its live content and highlights partnership with Twitter and Turner Sports
Rapinoe named SI Sportsperson of the Year, also most-tweeted-about female athlete of 2019
United States women's national team superstar Megan Rapinoe was named the 2019 Sportsperson of the Year by Sports Illustrated, making her only the fourth woman to win the prestigious award alone
Madati exits Twitter head of content partnerships role
Kay Madati has announced he will depart next month as global vice-president and head of content partnerships at social media company Twitter
NBA to stream games on Facebook and Twitter in Philippines as rights talks drag on
The National Basketball Association announced on Tuesday that selected 2019-20 regular-season games will be live streamed in the Philippines for free on social media platforms Facebook and Twitter.
Eurosport to show real-time Olympics clips on Twitter in content tie-up
The Discovery-owned international sports broadcaster Eurosport has agreed a content and advertising deal with social media platform Twitter that will allow the publishing of real-time highlights from …
US team enters Women’s World Cup with heavy expectations, wage fight
Faced with their own lofty expectations, following last year's no-show by the US men's team and now embroiled in a legal challenge regarding pay equity, the American women's squad arrives to the 2019 Fifa Women's Cup with much on their shoulders. Randy Williams reports.
New Orleans Pelicans, ESPN and Twitter reap rewards of ‘Zion sweepstakes’
The New Orleans Pelicans have sold approximately 3,000 season tickets since Tuesday evening after the team secured the right to sign Duke phenomenon Zion Williamson by landing the No.
Twitter executive Madani becomes IOC’s head of digital partnerships
Twitter’s former head of sports partnerships, Asia Pacific, Aneesh Madani has joined the International Olympic Committee (IOC) to be its global head of digital partnerships.
Laura Froelich | Senior director, head of US content partnerships, Twitter
Laura Froelich was among the 10 executives whose work in 2018 we believe indicates the direction of the sports business in 2019 and beyond.
‘Mobile-first’ Asian consumers driving Twitter’s sport partnerships strategy
Aneesh Madani, head of sports partnerships, Asia-Pacific, at Twitter, tells SportBusiness how the social network is cooperating with rights-holders and broadcasters to capitalise on its continued growth across the continent, and using fan engagement to drive revenues for itself and its partners.
China Digest | Wigan set for Chinese takeover
In this week's China sports industry round-up: Wigan set for Chinese takeover; Chinese-owned Wolves strike Adidas deal; and CSL first to join Twitter
The OTT report | Chapter four: The future
4: Faster, Higher, Stronger: The Future of OTT
Media | Can Sport Save Twitter?
Twitter has invested in multiple sports-rights deals ahead of the new season in the hope that the sport/conversation mix will kick-start a new period of growth and engagement for the platform. Frank Dunne talks to industry experts about the prospects for Twitter’s great sporting experiment.
Interview | Facebook’s head of global sports, Dan Reed
What does the launch of Facebook’s Sports Stadium service mean for the future of the sports media market? Kevin Roberts speaks to Dan Reed, head of sports partnerships at Facebook.
MLB to drive sports uptake for Twitter Moments initiative
Major League Baseball (MLB) and its Major League Baseball Advanced Media (MLBAM) division are to lead sport’s uptake on Twitter’s new ‘Moments’ feature.